PMax Creative.
The lever paid search people didn't know they needed. Sure you can run feed only PMax. We are seeing great results when adding assets. PMax has 3 levers:
1⃣Feed
2⃣Creative
3⃣Signals
How do we think about creative with PMax? 🧵 #ppcchat
The lever paid search people didn't know they needed. Sure you can run feed only PMax. We are seeing great results when adding assets. PMax has 3 levers:
1⃣Feed
2⃣Creative
3⃣Signals
How do we think about creative with PMax? 🧵 #ppcchat
If you are already running paid social ads... look at what you can repurpose and use with your PMax (and Discovery ads).
Use the tips below to kickstart your PMax journey. Let's not reinvent the wheel here. Leverage what you already got access to.
Use the tips below to kickstart your PMax journey. Let's not reinvent the wheel here. Leverage what you already got access to.
1. Video Does Not Needs To Be Professionals 📹
Raw and real is usually better then anything done in a studio. Grab your latest iPhone/Android and show product unboxing or other product experiences.
Just make sure your video matches up with your PMax theme.
Raw and real is usually better then anything done in a studio. Grab your latest iPhone/Android and show product unboxing or other product experiences.
Just make sure your video matches up with your PMax theme.
2. Ad Copy Around Pain Points ✍️🏿
Though not creative in the video and images POV. You can have your ad copy themed based on pain points your product solves.
Then match up keyword and audience signals based on those pain points. Alignment even in ad copy is critical.
Though not creative in the video and images POV. You can have your ad copy themed based on pain points your product solves.
Then match up keyword and audience signals based on those pain points. Alignment even in ad copy is critical.
3. Images Can Be All About Product Usage
Since images can show on Discovery and other places. Think about showing off a product in different use cases, which can align with your signals and ad copy above.
Since images can show on Discovery and other places. Think about showing off a product in different use cases, which can align with your signals and ad copy above.
4. Think of Creative As a Bid Strategy
Stay with me here. If you pick the wrong bid strategy, a campaign can fail. Same thing happens with creative. The wrong creative or even ad copy that limit your success. Creative is a lever.
Stay with me here. If you pick the wrong bid strategy, a campaign can fail. Same thing happens with creative. The wrong creative or even ad copy that limit your success. Creative is a lever.
4. continues...
Don’t delete the assets with ‘’low’’ ratings without replacing them with something new. You want to be testing your creative (images and video) as much as you need to. Otherwise you limit your success.
Your shopping feed & campaign set up with only do so much.
Don’t delete the assets with ‘’low’’ ratings without replacing them with something new. You want to be testing your creative (images and video) as much as you need to. Otherwise you limit your success.
Your shopping feed & campaign set up with only do so much.
5. Asset Report - Combination
Should be your BBF to see what is potentially working. Then ask yourself...
How Do I Create More Of That Creative?
Lean into what is working.
If G does get us an Audience Asset Report later this year. That could change the game if we can tie...
Should be your BBF to see what is potentially working. Then ask yourself...
How Do I Create More Of That Creative?
Lean into what is working.
If G does get us an Audience Asset Report later this year. That could change the game if we can tie...
... audience, assets and conversions into one report. I'm calling this my super sized Item ID Report.
Better reporting will come to PMax. It just won't be the type of reporting that we had in the past when we were button pushers.
Better reporting will come to PMax. It just won't be the type of reporting that we had in the past when we were button pushers.
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