PMax Creative.

The lever paid search people didn't know they needed. Sure you can run feed only PMax. We are seeing great results when adding assets. PMax has 3 levers:

1⃣Feed
2⃣Creative
3⃣Signals

How do we think about creative with PMax? 🧵 #ppcchat If you are already running paid social ads... look at what you can repurpose and use with your PMax (and Discovery ads).

Use the tips below to kickstart your PMax journey. Let's not reinvent the wheel here. Leverage what you already got access to.

Custom Labels are an underrated and misunderstood tool by most marketers.

Sure they don't help you rank in shopping ad.

They do help you organize, scale and know what's working with Google shopping.

Being able to tag and organize SKUs is a skill like any other. 🧵 With Shopping, you can use custom labels when you want to subdivide the products in your campaign using values you choose.

You can have up to five custom labels in your product data, numbered 0 through 4. Each label above gets a "category" so we know how to tag SKUs.

Google Shopping Ads 🛍️

2020 was a crazy year but there is room to grow and scale shopping ads for many brands.🚀

After working on more shopping ad audits then you can shake a stick at. Here are 8 areas that brands need to work on if you can not scale or hit ROAS goals. 🥅 1⃣Undervalue Shopping Feeds

No matter how much Google says it. Brands & agencies continue to not touch the shopping feed. It's boring and painful work but it's the work your competitors won't do.

You can not campaign structure your way out of a sub-par shopping feed.

Scaling FB ad accounts with product launches (aka drops) like sneaker brands. Something I hinted about in the summer.

Lessons learned after 8 months of reorganizing 4 brands to rethink their product launch strategy. 🧵

Axis is broken out weekly for one client. Pre-2020: A lot of clients use to waiting for 3 - 5 products to enter the warehouse and then do a "collection" drop. No different then most fashion brands.

2020: Launch products as they come in, since we don't know what will get delayed due to COVID. Making each product shine.

The Art of Pricing & Making MORE Money 💵

Everything I learned over the last 4 years going from 1 to a 6 person team. Save yourself time, learn from my lessons, mistakes & duh moves ... 😳

Have a question? 🤔

Ask me anything 🖖 The value you deliver (i.e. your services) needs to exceed what you are charging.

The cost is just what you charge someone. The higher value you deliver, the more someone feels they got a "deal". Talking about money should not be taboo.

Thread: Google Ads Scripts that help you with automation & other tasks to scale work and make more 💵money!

Here is our 7 favourite scripts 👇 ... for each RT, I'll add another script to list for fun. #ppcchat #MarketingTwitter One note: Learning to install scripts is a skill y'all should learn. Can take a few tries to get a script working but worth it. My first script in 2013 took 3 tries to work.

Scripts nerds 🤓 unit. Now on with the show.