Trung Phan Profile picture
Aug 18, 2022 21 tweets 9 min read Read on X
ASML is the most important company you've never heard of.

The $220B Dutch firm makes the machines that make semiconductors. Each one costs $150m and access to them are a huge geopolitical flashpoint.

Here's a breakdown 🧵
What *exactly* does ASML sell?

Its key product is an extreme ultraviolet lithography (EUV) machine, which uses advanced light technology to "print" tiny circuits onto Silicon wafers.

Only ~40 are made a year and ASML has a near monopoly on the machine technology.
You def know ASML's main clients: Intel, Samsung and Taiwan Semiconductor Manufacturing Co. (TSMC).

They need EUV to keep Moore's Law ("# of transistors on microchips doubles every 2 years") alive and continue to advance computing.

Total ASML sales in 2021 = ~$20B.
The ASML story begins in 1984, as a joint venture between Dutch conglomerate Philips and an electronics maker called Advanced Semiconductor Materials Int.

The project had a very humble start: it was launched in a shed behind a Philip's building in Eindhoven, Netherlands.
The venture's first product was called the PA 2000 stepper (think a slide projector "projecting" designs on silicon).

For years, the product failed to make headway against leading Japanese competitors (Nikon, Canon) and, in 1990, ASML was spun out as its own company.
ASML scored its 1st hit product in 1991, giving it momentum to IPO in 1995.

Soon after, it acquired a # of US lithography firms and -- by the end of 1990s -- it had comparable market share to Nikon and Canon.

From there, ASML made 2 big bets that separated it from the pack.
Both bets were made to keep up with Moore's law.

First: In 2006, ASML released its TWINSCAN system using immersion lithography (it utilizes water as lens to shrink the laser's wavelength = more circuits on chip).

It was ASML's first market-leading product.
Also in the mid-2000s, ASML started spending huge R&D on EUV technology.

It was a massive risk, though: EUV lithography would require Samsung, Intel and TMSC to completely rebuild and redesign their fabrication plants.

From 2008-14, ASML put $5B+ into EUV research.
The science behind EUV was established in the late 1980s. It was a US-led effort between the Dept. of Energy and industry (e.g. AMD, IBM, Intel).

ASML licensed EUV tech in 1999. Canon elected not to pursue it due to financial problems while Nikon chose to develop older tech.
How EUV works today:

◻️ A tin droplet drops into a vacuum
◻️ It's pulsed by a high-power laser
◻️ Tin atoms are ionized, creating plasma
◻️ A mirror captures EUV radiation emitted by plasma
◻️ Mirror transfers EUV to wafer (wavelength=13.5 nanometers, basically X-ray level)
The potential of EUV was so great that Intel, Samsung and TMSC -- all competitors -- jointly acquired 23% of ASML.

Intel put up the most: €2.5B for a 15% share (today, the firms have sold down most their stakes).

The first production-ready EUV machine was released in 2016.
Why are EUVs so expensive?

ASML plays a role similar to Boeing for airplanes (also $100m+ products): it's an integrator of 4750 global high-value parts suppliers:

◻️Tooling equipment (US)
◻️Chemicals (Japan)
◻️Lens (Germany)

(Nikon/Cannon do most production in-house)
Why can ASML only make ~40 EUVs a year? Each take 12-18 months and it has to:

◻️Co-ordinate 1k+ suppliers (hard to do, like plane manufacturing)
◻️Each EUV is custom (30+ variables to choose from)
◻️Long lead times (speciality parts like the Zeiss lens takes 40 weeks to produce)
The delivery process is nuts, too:

◻️Each EUV weighs 180 tons
◻️A disassembled EUV takes up to 40 shipping containers
◻️Shipping it (mostly to Asia) takes 20 trucks and 3 Boeing 747s
◻️ASML teams must be on-the-ground to maintain them
◻️The minimum spend to house EUVs is $1B
In 2021, ASML shipped 268 DUVs and 42 EUVs (only 140 ever have been sold) -- this is ~90% of the semi lithography industry.

ASML has a $50B+ order backlog and its nearest competitors are a decade behind the EUV tech. Meanwhile, it’s already working on the next-gen (High NA-EUV).
With chips needed in everything (data centres, AI, autos, mining), semis are the OIL of the 21st century.

The US has even blocked Dutch exports of EUV-licensed tech to China. As the Tech Cold War heats up, expect to hear more of ASML: the $220B+ giant that started in a shed.
If you enjoyed that:

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Sources

NYT: nytimes.com/2021/07/04/tec…

Wired: wired.com/story/asml-ext…

CNBC:

YouTube series from Asianometry is GREAT:

Pt 1.
Pt 2.
Here’s a sped-up video showing the entire ASMl design and delivery process. Bonkers.

🔗
This is the only funny semiconductor meme could find.
Perhaps the most insane fact of ASML’s EUV machine: “The technology is theoretically precise enough to hit your thumb with a laser pointer from the moon.”

🔗 protocol.com/amp/intel-euv-…

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More from @TrungTPhan

Sep 19
PayPal’s bland logo redesign was inevitable
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If you are the person that did the un-aligned letters for the previous eBay logo, please contact the research app team. We are huge fans of how un-aligned the “e” is with the “y”.Bearly.AI
This article offers up reasons for popularity of simple font logos (mostly Sans Serif):

— Easier to standardize ads across mediums
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Berkshire Hathaway board member Chris Davis once asked Charlie Munger why Costco didn’t drop the membership card.

Let anyone shop and raise prices by 2% (still great value), thus making up for lost membership fees (and more).

Munger said the card is important filter:

▫️“Think about who you’re keeping out [with a membership card]. Think about the cohort that won’t give you their license and their ID and get their picture taken.

Or they aren’t organized enough to do it, or they can’t do the math to realize [the value]…that cohort will have a 100% of your shoplifters and a 100% of your thieves. Now, it’ll also have most of your small tickets.

And that cohort relative to the US population will probably be shrinking as a % of GDP relative to the people that can do the math [on Costco’s value].”▫️

I have a membership but have been guffing on the math for a few years tbh. They keep telling me to upgrade from Gold to Business but I’m too lazy (even if the 2-3% Cash Back on Business pays back after a few trips).

This is a long way of saying Costco’s membership price hike effective today — its first in 7 years — is annoying but when I decide to do the math in a few months, it’ll be worth it.

***

Chris Davis’ remarks from this episode of The Knowledge Project: open.spotify.com/episode/6fJYHF…Image
Anyway, here is something I wrote about Costco’s $9B+ clothing business my affinity for Kirkland-branded socks and Puma gym shirts. readtrung.com/p/costcos-9b-c…
Two notes:

▫️Meant “Executive” (not “Business”) membership
▫️Chris Davis was doing a pure thought experiment. Costco membership obvi high margin (on~$5B a year) and accounts for majority of Costco profits. Retail margin is tiny on ~$230B of annual sales (Costco would need like another $150B+ from letting anyone shop to make up membership profits)Image
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Justin if you’re reading this and are available for consulting, the research app team would love to engage your B2B SaaS knowledge for our Q4 sales roadmapBearly.AI
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Aug 7
Explainer video on science of why the 400m sprint is considered the most painful track & field event.

And why “no person on the planet can run the 400m all out from start to finish".

The race pushes the way the body creates energy to the limit:

▫️0-50 meters: ATP-CP (energy system for very short and explosive movements; used up after 5-10 seconds)

▫️50-200 meters: Anaerobic glycolysis (burns glucose without oxygen, leading to lactic acid buildup and muscle fatigue)

▫️200-300 meters: Aerobic energy (uses oxygen to break down glucose, but cannot keep up with the demand)

▫️300-400 meters: Anaerobic energy reserves tapped while aerobic energy is too slow to fill the gaps (lactic acid buildup is going HAM)

Track athletes can pace for longer distances and shorter ones are just over quicker (obvs).

The Olympic record is a blazing 43:03, set by South African runner Wayde van Niekerk in 2016 (and 2024 Final race is tomorrow).

***

Full video from Outperform:
Usain Bolt ran the 400m early in career but then said training was “too hard”.

The 400m Hurdles is a world of pain too for similar reasons — Vox has a good vid on it:

Here is a great breakdown of Wayde van Niekerk’s record run:

Image
The 400m is also tough because you don’t get the benefit of an absolute baller like Bottle Klaus keeping hydrated
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Jul 20
The amount of work Hayao Miyazaki and Studio Ghibli team put into a film is mind-boggling.

Each typically has 60k-70k frames, all hand-drawn and painted with water color.

This 4-second clip (“The Wind Rises”) took one animator 15 months to do. Insane.
The docu “10 Years with Hayao Miyazaki” shows him talking to the animator (Eiji Yamamori) after its done.

It’s so good:

Miyazaki: “Good job.”
Yamamori: “It’s so short, though”
Miyazaki: “But it was worth it.”

The animator gets a second of joy (he’s pumped) but on to the next.
Miyazaki doesn’t use digital FX or computer graphics. He believes “that the tool of an animator is the pencil.”

On a related note, here’s something I wrote about another Japanese legend dedicated to the craft (Ichiro Suzuki) and the art of mastery: readtrung.com/p/jerry-seinfe…
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Jul 9
New York City paid Mckinsey $4m to conduct a feasibility study on whether trash bins are better than leaving garbage on the street.

The deck is 95-slides long and titled “The Future of Trash”.

Some highlights:

▫️The official term is “containerization”, which is the “storage of waste in sealed, rodent-proof receptacles rather than in plastic bags placed directly on the curb.”

▫️Two main types of containerization: 1) individual bins for low density locales; 2) shared containers for high-density.

▫️NYC needs to clean up 24,000,000lbs of garbage a day

▫️Containerization has only become the norm worldwide in major cities in the past 15 years.

▫️New York City first considered containerization in the 1970s but never conducted a feasibility study until now (Mckinsey’s sales team has been dropping the ball)

▫️Key considerations for container viability:

• POPULATION DENSITY: NYC has 30k residents per square mile (more dense than comparable big cities)

• BUILT ENVIRONMENT: Few places to “hide” containers due to history of infrastructure development.

• WEATHER: Snow creates challenges for “mechanized collection” in the winter.

• CURB SPACE: Mostly taken up by bus stops, bike lanes, outdoor dining and fire hydrants.

• COLLECTION FREQUENCY: NYC needs to double frequency of pick-up for estimated speed of trash that bins would accumulate.

• FLEET: A new garbage truck will needs to be designed to collect rolling bins at scale.

▫️ The proposed solution (literally garbage bins and shared containers) covers 89% of NYC streets and 77% of residential tonnage.

▫️The three case studies — because you gotta have solid case studies — are Amsterdam, Paris and Barcelona.

▫️There is a slide called “Why containerization matters” and three reasons are “rats”, “pedestrian obstruction” and “dirty streets” (the 21-year intern that did this slide billed at prob $10k an hour is my hero).

The study is actually pretty interesting.

I have no idea if $4m is a rip-off to learn that “yeah, we should put garbage in bins so rats don’t eat it” but I would have happily done it for 10-20% of that budget (and come to a similar conclusion).Image
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It is actually an interesting deck. Just the thought of a 20-year old newly grad getting billed at an obscene rate to say”rats get to garbage” is kinda funny

Four more solid slides:
— By the numbers (daily garbage = 140 Statue of Liberty a day!!)
— City comparison
— Container comparison (looks like they did select the “scalable” trash bin)
— Curb side analysis

Full deck here: dsny.cityofnewyork.us/wp-content/upl…Image
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Think Mckinsey telling NY to “put garbage in bins so rats don’t eat it and people can walk” will work out better than when it told AT&T in 1981 that cellphones would be “niche.”

That cost AT&T $13B and one worst business predictions ever as I wrote here: readtrung.com/p/the-worst-te…
Read 6 tweets

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