Thread by @therahulissar

If your running a brand or an agency.

You’re going to need to stay organised.

A system in place that actually helps you manage creative ideas, swipe files and your brand guidelines.

Here’s how I built one on @NotionHQ that does EXACTLY that:

@NotionHQ #1 Ad Copy Swipe file - Take screenshots of both short, medium and long form copy of brands that have great examples of well written ad copy.

You want to try and continuously update this page with new copy.

@NotionHQ #2 Creator Script Planner - Creative directions for creators.

Provide your creators a brief script they can follow and the keywords they need to ideally mention.

@NotionHQ #3 Customer Avatar - Before any great ad is created you want to know who you are talking to.

I’ve written down a series of questions you should ideally ask your customers or know about your customers before creating ads for them.

@NotionHQ #3a Find out more about who they are → Create great ads that speak to them

@NotionHQ #4 Creative Brief Examples - Walk through some of our examples we use when it comes to creator briefs.

This template will help guide you in creating a script for your content creators and also some examples of some hooks that we constantly like to test.

@NotionHQ #5 If you want the full link to this board you can check it out here on @gumroad : therahulissar.gumroad.com/l/TheBrandBrain

@NotionHQ @gumroad That's a wrap!

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