In the month of August we tested over 50 pieces of creatives on Facebook Ads.

Here's 7 creative concepts that performed the best: 1/ Press screenshots

Why I think this works:

✅ Opening sentence is eye catching and easy to read

✅ Quite click bait to gain customers attention into what the product can do

We’ve tested over 50 different ad creatives in the last month.

Here's 5 creative concepts that performed the best: 1/ POV concept

Why I think this works:

✅ Pan of camera showing tons of skincare products

✅ Showcasing the confusion customers go through when buying skincare products

✅ Pans straight to distressed customer

✅ Enters value prop shown from the brand

Post purchase surveys can help with much more than just attribution.

Here’s how we use it to generate new ad concepts and insights with our clients 👇 We’ve noticed the most common questions in PPS are solely around “where did you find us?”

But there’s even more useful data in subjective questions.

Here’s some examples:

In the month of Jan we tested over 50 pieces of creatives on Facebook Ads.

Here's 7 creative concepts that performed the best: 1/ Static Image - New Year Comparison

Why I think this works:

✅ Eye Catching And Relevant Creative For Time Of Year

✅ Specific Headline To Call Out Target Audience

✅ Direct Comparison Of Before & After

✅ Show Immediate Product Value Props

Had a chat with our fb rep yesterday here's a few things they mentioned: 1/ They’re pushing the meta creator marketplace a lot.

Which allows you to partner with creators and reach out to them through the platform which will send messages right to their DMs.

Haven’t tested it my self but looking to test this out with one of our brands.

We all know creative can help move the needle for your paid ads.

Here’s my number 1 method to find creative inspiration: 1/ TikTok

Scrolling on TikTok can help find ads that are most likely tailored to your interests and consumption behaviour.

Create a collection on TikTok and save any ads that you automatically scroll past to revisit in the future.

10 Marketing & Business Threads That Will Teach You Something New This week 🧵 1/ 9 startup lessons from Bing Gordon you can't find anywhere else by @chrishlad

✅ Be a learning machine
✅ Find a way to maintain high energy
✅ When you have a business idea, take action now before it dies.

https://twitter.com/1273759306039558145/status/1588885401619419137

In October we tested over 100 pieces of creatives 🚀

Here are our top 5 ad concepts: Creative #1: Static with text overlay of value prop

✅ Specific messaging for each static to reach the right demo

✅ Eye catching product shoot by it self or with an influencer.

We test over 50 ads per month.

Here's how we manage our ad testing process 👇🏽 1/ Create a testing cycle

Create a hypothesis around your creative and document your results.

Decide on next steps and run them as new tests.

This includes anything from small to large iterations.

10 Marketing & Business Threads That I’ve Learn’t From In The Last Week: 1/ Strategy @iamdansnow used to grow a women's shapewear brand back in 2017.

✅ Testing personas
✅ Scale with Influencers
✅ Outsource your weakest link

https://twitter.com/iamdansnow/status/1583849159437623298

#2 Brag Bar - Show off your customer reviews or PR appearances

Think about if your audience would prefer PR logos or reviews about how your product would help them.

We’ve noticed older demo care more about PR appearances rather than younger. #3 Shop Section - Time to make the sale

Include everything relevant here, show the customers the great deal they are getting.

Re-iterate your offer/product. Phrase the pricing better and try and talk about any guarantees you offer.

In the last month we’ve tested over 100 types of ad creatives across our clients.

Here’s 8 creatives with the most profitable ad spend: Note: Examples shown below are NOT our clients. Only 2 of the examples shown below are from our clients.

Also - If you find any of this information useful please give the first tweet a like and a RT!

If your running a brand or an agency.

You’re going to need to stay organised.

A system in place that actually helps you manage creative ideas, swipe files and your brand guidelines.

Here’s how I built one on @NotionHQ that does EXACTLY that: @NotionHQ #1 Ad Copy Swipe file - Take screenshots of both short, medium and long form copy of brands that have great examples of well written ad copy.

You want to try and continuously update this page with new copy.

We’ve tested over 50 different ad hooks in the last month.

Here’s 7 of the top performers we’ve seen across accounts: Before getting into this quick shoutout to @michaelgrowth for the free hooks template he’s provided. We were able to get some inspiration from his sheet which I will share below.

I’ve read 100’s of content around creative strategy.

Here are 10 pieces of content to help you with your strategy #1 @SarahLevinger - Voiceover hook hack that you should include in your next ad creative.

https://twitter.com/1408767063955439623/status/1526593673500180481

I've studied over a hundred landing pages in the past 2 years.

Here’s how to make yours better: Tip #1: Your headline is very important.

What you write in your site's copy is just as important as the layout and design of your site.

Followed by a sub-heading diving more into what’s being offered.

Struggling to write content? Check out @copyai_app or @heyjasperai

A good creative strategy is important to every DTC brand out there.

But where do you start?

Here’s our process on how we create a creative sprint and our strategy behind understanding your audience 👇🏽🧵 1) Understand your customers.

Go through your reviews, everywhere from amazon to shopify and copy them all into a text file. You want to collect both positive and negative reviews and seperate them in word cloud.

Find keywords that are used across these customers.

5 great podcasts that can help improve your Marketing & Business knowledge: 1: Adspend by @triplewhale - hosts: @rabahrahil , @ashvinmelwani , @codyplof

Three cool dudes dropping gems on weekly learnings on paid ads, how they would build a biz from scratch and things they've learn't on their journey.