1) The @TigerWoods vs @PhilMickelson approach to creating organizational change is worthy of a biz school case study. It captures the nuance of an era of individualism where creators have unprecedented control, but the age old rules of interpersonal and team dynamics still apply.
2) @PhilMickelson correctly identified an opportunity but pursued it primarily with self interest; this resulted in enormous short term💰gains but eviscerated his legacy and relationships with peers and the entity he wanted to change. He’ll likely never participate in his vision.
3) @TigerWoods chose to use his leverage to rally others to his cause, creating even greater leverage that forced a 50+ year old organization to change almost immediately and elevating the (already pretty good but now great) collective condition for all
4)Tiger’s team-driven results are still highly capitalistic and tiered; the best creators (golfers) will make significantly more than their peers, but they’ve received almost unanimous support. That’s the power of working within the existing structure versus trying to destroy it.
5) In just about every other organization-employee dynamic historically, the employee has to leave to create change (hence entrepreneurship and a massive industry that’s built infrastructure to support company building)
6) But in the age of creator power, this is an example of how creators can use their leverage to effectively pirate change from within, using the legacy company infrastructure to steer it quickly in a new direction that creates value for all.
7) Interestingly it was Phil who was painted as the backslapping, yuck it up every man, and Tiger the cold, aloof, isolated loner. Yet Tiger is the proverbial captain now, and Phil stands alone.
8) It would be silly to discount the role LIV played as a sword of Damocles in accelerating all of this. But the top players who bound together and stayed are now likely to make significantly more career money than most/all of those who took the LIV check.
9) But above all it’s the manner in which these two creators pursued their objectives that led to today’s results. There’s more to the story ahead, but the lessons in how we got here have much broader applications beyond golf ⛳️
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