Fine. I saw it 7 times in multiple countries. My daughters made a cameo in the documentary. Here's what I think are the lasting legacies of the incredible @taylorswift13 Eras Tour that ends tonight: 1) MONOCULTURE: In our divided world (and one that is moving toward the internet's promise of nichification in a good way) this was a rare monocultural moment where we could all just be together with 70,000+ human beings in a moment of shared elation. This is exceedingly rare!

1) Does it matter that she’s a billionaire? The cooler-than-thou critics can’t seem to shake that context, and dismiss this work as a bit childish. How can she, at 34, still be singing about the same themes? 2) I fall into a different place, which is gratitude to get insight into the life of a unicorn. I mean, she tells us why she’s still framing the world a bit like the girl in the bleachers in You Belong With Me…

1) #TSTTPD is a piercingly vulnerable window into the 2022-2023 psyche of the biggest star in the world. It has some *really* good songs. I think it might be the most interesting lyrical product she’s ever put out. And it is, objectively, not her best album. Bear with me. 2) Following Midnights and the apex of her stardom with a new release was inevitably going to invoke critical scrutiny; but I’m here to tell you that making her “best” album ever was definitely not the point. It requires no apology. I think she made what she had to.

1) I was briefly blasé about Brian Harman, a journeyman, winning @TheOpen today. And then…I heard his message to his family after his round. And I *hate* myself for only passively rooting for him. Do you know how much it sucks to be the family of a @PGATOUR journeyman?

I do. 2) It’s probably awesome to be Rory’s wife, or Scheffler’s dad, or Rahm’s in laws - I’ve seen ‘em all at events and they’re cool, it seems great. Their golfer is unequivocally one of the best on 🌎. Their job is to give #perspective when they finish a disappointing 2nd place 🤣.

1)🚨Speak Now (Taylor’s Version) is here 💜🚨

Every Single Album will drop next week as we’ve had time to process and analyze.

BUT let’s do some real time reactions here👇

There will be a few clear narratives from SNTV. The first (fitting since Mean is here) is her voice. 2) For 1989 and Reputation, the hardest part of re-recording will be the sonic creations of Max Martin and Shellback. Increasingly obvious what’s hard about these earlier ones is capturing the youth, sass, bitterness, anger, hurt that was inherent in 2010 @taylorswift13’s voice.

1)After 48 hrs talking to much smarter people inside and outside of DC, London, and Brussels, I’ve heard enough to believe:

The PGA Tour-LIV deal will be blocked. The filings in the prior lawsuits between them are damning.

If so, let’s ask the *next* questions: 2) Did both parties understand this? The rushed nature of the announcement and the short negotiation suggests there was not a lot of outside counsel involved in this discussion. This seems like the most likely truth. But let’s play the “what if it was strategic chess” game…

1) As someone who was (briefly) in charge of the Twitter Media team - the group tasked with getting high profile people onto Twitter, and verification - AND as one of the few ever to voluntarily give up the blue check, I want to try to articulate how risky this policy change is.

https://twitter.com/kingjames/status/1641836984195743749

2)The reason the Twitter Media team existed was because *almost all* of the engagement on Twitter happens with tweets from high profile people/organizations across government, sports, music, business, news, whatever the Kardashians are, etc. They’re the lifeblood of the platform.

1) Some long and loose ⛳️ thoughts on the big @PGATOUR news today from someone *insanely highly invested* in a family member who has been both inside and outside the Top 50 line and will be fighting every week for position: 2)The *methods* LIV took to exploit the vulnerability in the @PGATOUR are worth all the criticism, but the *insight* behind it was completely valid: the best players are not being paid enough for the value they bring to the sport.

1) The @TigerWoods vs @PhilMickelson approach to creating organizational change is worthy of a biz school case study. It captures the nuance of an era of individualism where creators have unprecedented control, but the age old rules of interpersonal and team dynamics still apply. 2) @PhilMickelson correctly identified an opportunity but pursued it primarily with self interest; this resulted in enormous short term💰gains but eviscerated his legacy and relationships with peers and the entity he wanted to change. He’ll likely never participate in his vision.

Okay team! Here's the #evermore tweet thread for tonight. Just gonna add on here. LFG. Couple of things we already know - she wrote the last song on the album LAST WEEK. And the album is being released less than a week later. The music industry is going through a dizzying transformation. This is important. Also, I am nervous.

1) Having been around the edges of it at the time - it wasn’t just that Facebook got acquisitions done; it was the price they paid for the assets they assembled 💰. 2) Most of these acquisitions were of revenue-less companies. Valuing them was more of an art than a science. And you’d be naive to think Facebook didn’t use this to their strategic advantage.

*inhales*
*whispers*

be healthily suspicious of the movement to WFH because it seems to be driven through the filter of cost savings in physical office, liability and “localization” of salaries instead of a genuine belief in what’s better overall for workers (even if it is)... and while companies and leaders may indeed be having a moment of epiphany about ways of working, they are almost certainly having an epiphany about how to secure 2021’s bonus pool in parallel, so workers would be wise to challenge their leaders in the following three ways on WFH: