If you pick stocks, you MUST learn how to read an income statement.

Here’s everything you need to know:
The income statement shows a company’s revenue and expenses over a period of time, usually a quarter or year.

It’s also called:
▪️Profit and Loss statement, or “P & L”
▪️Statement of earnings

It follows this basic format:
Most public companies show their income statement in their quarterly earnings press release, but not always

Find them by looking at:
▪️10-Q (quarterly report)
▪️10-K (annual report)
▪️Aggregator websites like @theTIKR
Let's use Home Depot fiscal 2021 as an example

Step 1: Get the data
▪️ Go to sec.gov
▪️ Search "HD"
▪️ Click the "10-K" from March 23rd
▪️ Scroll to "Statement of earnings"
The income statement flows in a step-down manner.

The top number is revenue (sales), and costs + expenses are subtracted as you go down
Let's take them one at a time

1: Revenue

This is the net amount received from the sales of products/services to customers

Sales are NET, meaning it includes discounts, returns, and any other deductions.
2: Cost of Goods Sold (COGS)

This figure shows all of the costs related to producing the product and/or service

It's also called "cost of sales"
3: Gross profit

Also called “gross income”

This assesses a company's efficiency at using its labor and supplies in producing goods or services

This is a VERY important number
4: Operating Expenses (OPEX)

A catchall category that includes all expenses to run a company’s day-to-day operations

Some companies break them out by category. Others lump them all together.
5: Operating Income

Gross Profit - OPEX

This shows how much profit a company earned from its ongoing operations

It can also be called “EBIT”
6: Non-Operating Income/Expense

Revenue or expenses incurred unrelated to running the business

The biggest number is usually interest on debt or gain/loss on the sale of an asset
7: Pre-tax income

Operating Income
+/-
Non-Operating Income/Expenses

Also called “EBT” or “Earnings Before Tax”
8: Income Tax Expense

Taxes paid to federal, state, and local governments
9: Net income

We made it to “the bottom line”, aka “earnings” or “profits”

If this number is positive, the business is "profitable"

If it's negative, the business is "unprofitable"
10a: Time to divide the profits!

There are 2 ways to report "earnings per share"

1) Divide by "basic shares," which is the total number of shares of common stock currently outstanding
10a:

2) Divide by "diluted" shares, which is the total number of shares that could be outstanding including stock-based compensation + convertible debt
A helpful exercise is to divide each figure by sales, giving us "margins"

Doing so allows you to compare companies of different sizes to each other and track profit direction

My favorites:
▪️Gross Margin
▪️Operating Margin
▪️Net Margin
If you invest, it's CRITICAL to learn accounting

Want help? @Brian_Stoffel_ and I created a course that teaches accounting in plain English

Registration is currently open

Interested? DM me for a special coupon code

maven.com/brian-feroldi/…
Prefer to learn by reading books?

These three are excellent:
Want to learn more about the nuances of accounting?

This other thread I wrote can help:

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More from @BrianFeroldi

Aug 21
The P/E ratio sucks

It’s a metric that easily deceives investors

Here are 8 reasons why the P/E ratio can be INCREDIBLY misleading (and what metrics to use instead):
What is the P/E ratio?

P/E stands for “price-to-earnings”

It’s a simple metric for determining a company’s current valuation

It divides the stock price by the last 12 months of earnings per share
There are 3 main P/E ratios

They all use a different denominator

1: P/E TTM earnings (actual)
2: P/E Forward: NTM earnings (estimates)
3: P/E Forward 1 yr: Next Fiscal Year earnings (estimates)

#1 is the most popular & referenced by far
Read 25 tweets
Aug 13
I love stocks, but personal finance is 10X more important than stock picking.

Use this framework to make your personal finances bullet-proof:
1: Get organized

You can’t make good decisions without good information.

Start by tracking your
▪️Income (monthly & yearly)
▪️Expenses
▪️Net Worth

Use @mint , @PersonalCapital , or whatever tool you’d like (I have a free one below)
2: Optimize insurance coverage

Insurance is boring and costly, but it prevents financial catastrophes

Shop around and get coverage on:
▪️Auto
▪️Health
▪️Identity
▪️Umbrella
▪️Term Life
▪️Homeowners / Renters
Read 17 tweets
Aug 6
If you are new to investing, read this:
I see new investors making the same mistakes again and again

New investors should focus on avoiding big mistakes, NOT on being brilliant

Here are 10 common mistakes of new investors:
1: Short-term mentality

New investors are easily fooled by market randomness

Stock UP this week? “I’m a genius.”
Stock DOWN this week? “Investing is impossible.”

Experienced investors know that stock returns are measured in YEARS, not DAYS
Read 14 tweets
Jul 31
15 images every investor needs to memorize:

1: This chart by Jeremy Siegel
2: You make more money by holding in bull markets that you lose by holding through bear markets
3: Investors can be their own worst enemy

Why do they underperform? Their behavior.
Read 18 tweets
Jul 26
10 investing quotes I can't stop thinking about:
Read 11 tweets

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