Brand super-ambassadors #BLACKPINK in action at the #VMAs in Celine, Dior, Chanel & YSL.
It's difficult to overstate the influence of these women when it comes to their brand ambassadorship.
LVMH name-checked Rosé in its H1 report in July in connection with sales of Tiffany's HardWear line, which she has fronted campaigns for. thefashionlaw.com/lvmh-sees-37-1…
This is a throwback article about the power of the K-Pop mega-star when it comes to selling fashion - but its premise is probably more relevant than ever thanks to the likes of #BlackPink & co. ... thefashionlaw.com/burberry-lever…
And Jisoo for Dior ...
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