Thread by @garrettsussman

Podcasts are the best vehicle to soak up knowledge from the top minds in SEO.

SEOs benefit most from the experiences, insights, and lessons of others.

Here are the 9 most valuable lessons I've learned from my guests on Season 5 of the Rankable Podcast:

Ep. 72 @chimammeje - Topic Clusters

Combining articles vs topic clusters:

• Use KeywordsEverywhere to find related topics and group keywords
• Find what keywords rank on one page
• Build mini topic clusters by using subheads within your topic cluster

https://twitter.com/garrettsussman/status/1544669895383719936

@chimammeje Ep. 73 @Suzzicks - Entity-first SEO

Instead of focusing on language for indexing, Google has shifted to a focus on entities.

Using entities allows Google to provide better results regardless of language.

Relationships and concepts transcend words.

https://twitter.com/garrettsussman/status/1545410662863708161

@chimammeje @Suzzicks Ep. 74 @CrystalontheWeb - The Impact of MUM

Businesses that invest in multimedia will have an advantage in organic search.

Google doesn't want to rank websites. They want to rank information.

What info?

• Articles
• Videos
• Pictures
• Audio

https://twitter.com/iPullRankAgency/status/1549748667426525189

@chimammeje @Suzzicks @CrystalontheWeb Ep. 75 @LidiaInfanteM - eCommerce SERPs

Gather all the content and schema for your products. You can deploy it on any medium:

• Amazon
• Etsy
• Google Shopping API

Have it all tidy and sexy. Only optimize once. A perfect use case for a headless CMS.

ipullrank.com/rankable-ep-75…

@chimammeje @Suzzicks @CrystalontheWeb @LidiaInfanteM Ep. 76 - @myriamjessier - Image SEO

Machines try to approximate how humans look at pictures.

There's a hierarchy in what Google looks for in images:

• Emotional faces
• Plants and animals
• Objects
• Written content

We know faces sell. Use them.

https://twitter.com/garrettsussman/status/1554830234712608768

Ep. 77 - @shelbyblackley and @jessiewillms - Topical Authority - #NewsSEO

Create feedback loops using internal linking:

• What questions are your readers asking?
• How do you expand your topic pages?
• What content types do they want?

https://twitter.com/iPullRankAgency/status/1557014743747117056

Ep. 78 - @lazarinastoy - Use Fuzzy Matching to solve SEO problems

• Find next similar pages for broken backlinks
• Match broken redirects
• Internal linking opportunities
• Competitor research
• Keyword clustering (Sike! Don't use it here)

https://twitter.com/garrettsussman/status/1559920718615281666

Ep. 79 - @rctatman - NLG and SEO

• Prompt Engineering: Write input to get the output you want. It's almost the reverse of SEO.
• Never serve or show the raw output of AI content.
• AI will produce content that *looks* correct but is not.

https://twitter.com/iPullRankAgency/status/1563163681617170432

Ep. 80 - @areej_abuali - In-house SEO

Biggest challenges for in-house SEO?

Fighting for content resources:

• Understanding the other department priorities
• Work within the process and timelines of colleagues
• Make win-win SEO recommendations

https://twitter.com/garrettsussman/status/1564989916622327809

These podcasts cover advanced current topics and fundamentals

TLDR:

• Topic clusters
• Entity-first SEO
• The impact of MUM
• eCommerce SERPs
• Image SEO
• Topical authority for publishers
• Fuzzy Matching for SEO problems
• NLG and SEO
• In-house SEO

If you enjoyed this thread and want to learn more about #SEO from the top minds in the industry:

1. Follow me @garrettsussman
2. Check out all of the great episodes on the Rankable Podcast (from past seasons too!)

https://twitter.com/iPullRankAgency/status/1541471832913715203