Brian Feroldi Profile picture
Sep 4, 2022 19 tweets 6 min read Read on X
If you pick stocks, you MUST learn how to read a balance sheet.

Here’s everything you need to know:
The balance sheet is one of the 3 major financial statements.

It shows:

▪️Assets: What a company owns
▪️Liabilities: What a company owes
▪️Shareholders Equity: The net worth attributable to its owners (shareholders)

At a fixed point in time
That “at a fixed point in time” part is key!

A balance sheet is a SNAPSHOT of a company’s net worth at a POINT in time, usually measured at the end of a quarter/year.

That differs from an income statement or cash flow statement, both of which are measured over a PERIOD of time
Most public companies show their balance sheet in their quarterly earnings press release, but not always

Find them by looking at:
▪️10-Q (quarterly report)
▪️10-K (annual report)
▪️Aggregator websites like @theTIKR
All balance sheets follow the same formula:

Assets = Liabilities + Shareholders Equity

This formula must be in balance at all times

(Hence the term “balance sheet”)
Companies get leeway in how they categorize each item on their balance sheet

This graphic shows some of the most commonly used categories & terms
Let’s start with assets, which is what a company OWNS

Assets are listed in order of LIQUIDITY, which means how quickly a security can be turned into cash

The most liquid assets are at the top, the least liquid on the bottom
There are two categories of assets:

Current assets:
▪️Assets that are expected to be used in <1 year

Long-term assets:
▪️Assets that a company will benefit from for >1 year
Common current assets:

▪️Cash: Checking account, t-bills, CDs w/ <3 maturity
▪️Marketable Securities: Stocks, bonds...etc that can easily become cash
▪️Accounts Receivable: Money it is owed by its customers
▪️Inventory: Unsold goods
▪️Prepaid expenses: Insurance, rent, etc…
Long-term assets come in 2 forms:

1: Tangible Assets (You can touch them)
▪️Buildings
▪️Equipment
▪️Property
▪️Stores

2: Intangible Assets (You can't touch them)
▪️Trademarks
▪️Goodwill (premiums paid to make an acquisition)
▪️Patents
▪️Stocks/Bonds held >1 Year
Now for Liabilities, which are what a company OWES

There are 2 categories of liabilities:

1: Current liabilities:
▪️Bills that will be paid in <1 year

2: Long-term liabilities:
▪️Bills that are due in 1+ years
Common current liabilities (due <1 year):
▪️Short-term debt
▪️Accounts payable (money owed to suppliers)
▪️Interest
▪️Unpaid Wages
▪️Dividends
▪️Taxes

Common long-term liabilities (due 1+ years):
▪️Long-term debt (also called "Notes")
▪️Customer pre-payment
▪️Taxes
▪️Pension
Finally, there is "Shareholders Equity

This is money attributable to the business owners (shareholders)

It's kind of like a company's "net worth"
Common categories:

▪️Common Stock: Money invested in the company
▪️Additional Paid-In Capital: Amount shareholders have invested beyond common/preferred stock
▪️Retained Earnings: Net profits a company reinvests in the business
▪️Treasury Stock: Money used to buy back stock
Here's an example of a real balance sheet

This is taken from $HD's balance sheet as of July 31st, 2022
Notice that $HD's Shareholder Equity is really low?

Don't worry -- that's just because of the company's massive stock buyback program ($84.5 billion spent so far)

Treasure stock is listed as a negative number in shareholder's equity
If you pick stocks, it's CRITICAL to learn accounting

Want help? @Brian_Stoffel_ and I created a course that teaches accounting in plain English

Registration is currently open

Interested? DM me for a special coupon code

maven.com/brian-feroldi/…
Prefer to learn by reading books?

These three are excellent:
Want to learn more about the nuances of accounting?

This thread I wrote on the income statement can help:

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More from @BrianFeroldi

Sep 6, 2025
Tangible vs Intangible Assets.

What's the difference?

Here's everything you need to know: Image
They confused me until I discovered an easy way to distinguish them:

𝗧𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝗔𝘀𝘀𝗲𝘁𝘀 𝗖𝗮𝗻 𝗕𝗲 𝗧𝗼𝘂𝗰𝗵𝗲𝗱

𝗜𝗻𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝗔𝘀𝘀𝗲𝘁𝘀 𝗖𝗮𝗻'𝘁 Image
Another major difference.

- Tangible assets are depreciated

- Intangible assets are amortized Image
Read 6 tweets
Aug 31, 2025
How to analyze an Income Statement, FAST.

Warren Buffett’s 8 Income Statement 'Rules of Thumb': Image
1: Gross Margin

🧮 Equation: Gross Profit / Revenue

👍 Rule of Thumb: 40% or higher

🤔 Buffett's Logic: A consistently high gross margin signals that the company isn’t competing exclusively on price. Image
2: SG&A Margin

🧮 Equation: SG&A Expense / Gross Profit

👍 Rule of Thumb: 30% or lower

🤔 Buffett's Logic: Wide-moat companies don’t need to spend a lot on overhead to operate & convince consumers to buy. Image
Read 11 tweets
Aug 30, 2025
Some stocks are STRONG BUYS when they fall

Other stocks are SELLS when they fall

How can you tell the difference?

Watch for these 5 financial yellow flags: Image
1) GOODWILL WRITEDOWN

This represents the premium a company pays for an acquisition above its fair market value.

If there’s a major goodwill write-down on the Income Statement, it means management has wasted a TON of capital. Image
2) GROSS MARGIN DECLINING

1: The competition is forcing me to lower prices
2: Demand is weak
3: My suppliers are raising prices

Either way, it can be a thesis-busting development Image
Read 9 tweets
Aug 29, 2025
Capitalism is brutal.

If you invest, you MUST know how to identify a moat.

Here are 9 financial “rules of thumb” that Warren Buffett uses to tell if a company has one: Image
1: Gross Margin

Found: Income Statement

Formula: Gross Profit / Revenue

Moat: Consistently above 40%

No Moat: Under 40% & volatile Image
Buffett’s logic:

A consistently high gross margin signals that the company isn’t competing exclusively on price.

A high gross margin also provides ample gross profit to pay expenses and leaves money for shareholders.
Read 22 tweets
Aug 27, 2025
How to analyze an income statement in less than 2 minutes: Image
The income sheet is one of the three major financial statements.

It shows a company’s:
▪️Revenue (Sales)
▪️Expenditures (Costs / Expenses)
▪️Net Income (Earnings, Profits)

Over a period of time. Image
Management teams have leeway in categorizing their income statement.

This means that not all income statements look the same.

Here is a typical layout and the meaning of the most commonly used terms: Image
Read 11 tweets
Aug 26, 2025
Financial Statements For Beginners

Want to learn accounting?

Study these 9 simple infographics (a visual thread) ↓ Image
Image
Financial Statements DO NOT have a universal layout

Here are some other balance sheet terms you might see: Image
Read 9 tweets

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