Daniel Murray Profile picture
Sep 4 10 tweets 3 min read
7 powerful human biases that every marketer should know about: 👇
Social Proof bias

We are unconsciously influenced by other people.

People look to others when they are unsure of the correct way to behave.

That’s why reviews, quotes from customers, brand partner logos, and influencer marketing all work.
Confirmation bias

We have a tendency to search for and interpret information that matches with our existing way of thinking.

We love to rationalize a purchase after we’ve bought.
Primacy Effect bias

We have a tendency to remember the first piece of information we encounter better than information presented later on.

This is why first impressions matter in marketing.

This is why the first feature or the hook you write is so important.
Loss Aversion bias

We tend to weigh losses more heavily than gains.

For example, the feeling of frustration over losing $1,000 is generally much more intense than the feeling of happiness one would have over gaining the same amount.

That’s why scarcity works so well.
The IKEA Effect bias

We tend to value an object more if we make (or assemble) it ourselves.

- Give customers an option to customize your product
- Ask customers for feedback, input, and ideas
- Get people to interact with your product
Bandwagon Effect bias

We have a tendency to conclude that something must be desirable because other people desire it.

For example,

- #tiktokmademebuyit trend on TikTok.
- Stating how many people use your product or subscribe to your newsletter
That's a wrap!

If you enjoyed this thread:

1. Follow me @Dmurr68 for more of these
2. RT the tweet below to share this thread with your audience
If you loved this thread, I write a weekly newsletter focused on all the amazing things happening in brand and marketing. Subscribe below and join the community of 42k+ marketers: bit.ly/3vyC1wz
The Mere Exposure Effect

This bias means that we are more likely to accept something if we see it regularly.

This is why you must show your ad to your audience multiple times on multiple channels. Not just once.

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Daniel Murray

Daniel Murray Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @Dmurr68

Dec 1
To celebrate the 2022 Spotify Wrapped, here are 13 of the best Spotify billboards:

1.) Taylor Swift Image
Dolly Parton Image
2021 Podcast Episodes Image
Read 14 tweets
Nov 26
12 of the best Christmas ads

1. McDonald’s Image
IKEA’s Christmas Tree Book Shelf Image
KitKat’s even Santa needs a break Image
Read 13 tweets
Nov 20
In 1983, ad agency Chiat/Day created a commercial that one Apple executive referred to as, "the worst commercial I've ever seen."

Almost 40 years later, it's now considered to be one of the greatest ads of all time.

This is the story of Apple's "1984" Super Bowl commercial 🧵
It's 1983. Apple is preparing to launch a product that had been in development for over 5 years:

The Macintosh computer.

It was built to be the first mass-market personal computer with a graphical user interface, a built-in screen, and a mouse.
Steve Jobs believed that the the Macintosh would democratize the computer.

It would give the average person access to technology previously reserved for universities, governments, and corporations.

This new product was a huge deal.

The product launch needed to be even bigger.
Read 20 tweets
Nov 13
A few years ago, the Stanley tumbler was a failed camping mug.

Now, it's one of the most sought-after products in the world, with a waiting list of over 150,000 people.

It's all thanks to three women who staged a guerrilla marketing campaign right under the company's nose 🧵 Image
The underlying technology behind all of these insulated bottles was actually invented over 100 years ago by an inventor named William Stanley Jr.

In 1913, Stanley invented a new application for vacuum insulation by a new kind of bottle. Image
The process required Stanley to develop a stainless-steel water bottle with two layers.

Then, he would extract most of the oxygen BETWEEN the two layers, creating a vacuum.

This prevented the transfer of heat in and out the bottle through the metal walls. Image
Read 22 tweets
Oct 23
In 1995, two Stanford roommates had an idea.

They wanted the be able to access their email on any computer from any place with an internet connection.

So, They built the MVP and released it to the world with one key feature: It was free.

This is the story of Hotmail 🔥
Originally, Jack Smith and Sabeer Bhatia built their email product for personal use.

They wanted to be able to exchange messages at work without using the company server.

But, pretty quickly, they realized that they could commercialize the idea.
So, on July 4th, 1996, Hotmail launched to the general public.

July 4th because Hotmail symbolized freedom from ISP-based email services!

They also thought it would be clever to incorporate HTML into a "mail" name.

Hence, HoTMaiL (that was literally the original spelling).
Read 14 tweets
Oct 18
9 creative Halloween advertisements

1. McDonalds
Read 10 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!


0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy


3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!