Thread by @MattEpstein16

TikTok ads game changer 🧵

The strategy I FINALLY found after 340k in spend

I made a thread about this a while ago but I have updated it a bit.

1. TikTok ads are 100% about content. Content is 👑.

If you don’t have new creatives coming in everyday your fucked.

1. Work with influencers (course link in bio 😉) and #ugc creators AND an editor to create banging content. I have a system developed where I get 3 new creatives a day.

2. Put each creative in its own ad set within 1 abo campaign. No targeting, cost cap of 1.2x AOV.

3. If it’s highly profitable day 1 duplicate it and run it lowest cost for 1-3 days. KEEP AN EYE ON THE LOWEST COST AD SET. I say this because those assets can burn through cash soooo quick. Sometimes they preform incredibly and sometimes like 💩

3. Turn off the lowest cost and cost cap once they stop preforming (usually 3 days).

4. Here’s the new sauce: take that video and run it through @adrefresh_bot on telegram. Add mesh, color correct, and strip meta data. This tricks TikTok into thinking it’s a new creative.

5. Keep doing this process and making new creatives out of what you already have. Use recharm to break each creative into its specific parts and make new creatives with the content you already have.

6. Use pipiads to spy on your competitors. See what’s working for them and replicate it.

If you got value from this drop me a follow and retweet 🙏

Also what’s your TikTok ads strategy? Let me know below I’m trying to test new things!

🚨if you’ve recently taken my course shoot me a dm let’s connect! I’d love to hear how it’s going.