Matt Epstein Profile picture
Building brands, and the premiere ad agency: Shown Media
Adelaide Profile picture 1 subscribed
Jul 10 11 tweets 3 min read
I studied Ridge Wallet, HI Smile and Dr. Squatch's LONGEST running ads to see what they ALL have in common 🤷‍♀️

Here are the 3 characteristics they share

These might surprise you: (book mark this)
Jun 18 7 tweets 3 min read
Pet Lab Co had over 400 ads live 🤯

These guys are KILLER advertisers

Here are the 5 styles they use (bookmark this) Image 1.
Listicle...

Listicles ARE NOT DEAD ☠️

Some of our clients BEST ads are listicles
May 15 7 tweets 2 min read
Hi Smile has over 9,000 ads live in their facebook ad library

These guys are KILLER advertisers

Here are the 5 styles they use (bookmark this) Image 1.
Warehouse content:

These guys love to shoot the behind the scenes of their operation. People LOVE to see this.

Fly out to your 3pl.. or record your warhouse if you own t
May 14 7 tweets 2 min read
Ryze Superfoods has over 3,000 ads in their facebook ad library

These guys are KILLER advertisers...

Here are the 5 ad styles they use (bookmark this) Image 1. Listicle:

3 signs of blank

3 reasons blank

This is simple... but usually wildly successful
Mar 19 11 tweets 3 min read
The HOOK of an ad is BY far the MOST important part 🙄

No matter how good the rest of your ad is, you WILL FAIL if your hook sucks ❌

Here are 5 PROVEN hooks that you can STEAL for your next ad 🧵 Btw I made all these hooks for my clients... 🔥

Check them out and STEAL them ✅
Feb 23 11 tweets 3 min read
This ad was ENGINEERED to go viral… 👏

But what makes it SO effective?

Is it the hook? Premise? Storyline? 🤔

Here are 4 secret tools we used to create this WINNING creative 🧵

Step 1: Pick a winning niche 📈

All products are NOT created equal 🚫

You want to pick a niche with repeat demand (not a one-time use product) and PROVEN views

When ads in your niche have 100s of millions of views, you’re much more likely to go viral 💪
Feb 14 11 tweets 4 min read
A STRONG hook can turn a dying creative into your brand’s SECRET WEAPON 💪

Here are 5 WILDLY successful hooks and how you can steal them for your brand 🧵 1. Spilling something 🫗

This luggage brand only has 51K followers…

But this ad got 8.4 MILLION views 🤯

Their SECRET hack? Spilling a full glass of water in the bag they’re selling.

It feels so wrong you just CAN’T look away 👀
Feb 13 10 tweets 3 min read
This video from Oats Overnight got 19 MILLION views?! 🤯

Yet this company is doing this again and again, video after video👏

Here’s how they’re churning out MILLION-VIEW ads with the SAME hook concept. (STEAL THIS) 🤫

Thread 🧵 This hook’s premise is simple…

Who WOULDN’T want to have dessert for breakfast? 🍦

Oats Overnight is SMART—when they realized this hook worked, they made EVERY VARIATION possible 🔥
Jan 28 10 tweets 4 min read
Hooks can be the difference between a $0 and $10 MILLION creative strategy 💰

One MINOR hook change can turn a dying creative into a killer.

Here are 5 WILDLY successful hooks and what you can learn from them 🚀 1. “We f*cked up” 🤬

Admitting a mistake is PERFECT clickbait to get viewers to stick around 🤐

People are nosy and want to know what went wrong.

Prime Bites got 2.3 MILLION views on this video just from the hook 🤯

What other brands do you know that use this hook? 👀
Jan 15 10 tweets 3 min read
17.6M views on this ONE ad… in just five days 🤯

Apparently Hismile spent over a million a day on ads during Q4…

Here are 5 hidden but POWERFUL strategies to steal for your ads 🧵 1. Insanely engaging hook

Thinking outside the box for scroll-stopping hooks is 🔑

If I asked what you first noticed, you’d probably say the scissors.

While the product is there, the scissors are a gimmick to get your attention… and it WORKS.

Why? Let’s explore ✂️
Jan 10 9 tweets 3 min read
This brand is apparently doing 7 figures a month selling mushroom gummies... 💰

At the forefront of their sales... their ads which HIT 🔥

Let's break down 4 CRAZY yet proven strategies they use in THIS ad 🤯 (THREAD) 1. Strategic color blocking of text

Instead of normal captions, they brightly color block important call outs!

Additionally the text pops up as you go increasing readability and comprehension...

And from experience.. this caption style works really well 🔥 Image
Dec 24, 2023 6 tweets 2 min read
Going viral on tiktok is easy once you understand how

This video will get over 100k views (prob more like 500k-1mil)

Here’s 4 strategies I use to make $500+ per TikTok

Image
1. The topic you chose to talk about is most important.

The topic must be a hot or famous topic.

Mr. beast getting involved in controversy is interesting and is something any of his 250 million fans may want to hear about.
Dec 20, 2023 18 tweets 5 min read
16.3 MILLION views on this organic tiktok video 🔥

Other businesses would gladly pay 150,000 dollars for this 🤯

Here is the secret growth hack this businesses is using that you haven't thought about (THREAD) 🧵 Hear me out 🦻

As founders we get too caught up in:
Marketing strategies 📺
Web design 💻
Fundraising or networking 💼

That we forget about the MOST important part of any business... The PRODUCT.🙄
Feb 7, 2023 9 tweets 2 min read
Facebook ads STILL WORK, you're just not running them right.

Here are 6 things you are doing wrong:

(BTW, I've spent over 1.5 Million on FB ads alone) Image 1: Your running ABO's.

Never ever ever run anything but CBO. I've thoroughly tested ABO versus CBO and time and time again ABO performs much worse than CBO.
Nov 23, 2022 11 tweets 3 min read
My company has done over 3.7 million in sales primarily through Tiktok Influencer Marketing.

Here 10 of my biggest lesson 🧵 Image 1. Get full usage rights.

I've run a boat load of paid ads. Yet my business is still built on influencer marketing! Why? Because all my top preforming content comes from influencers. Influencers are generally very good at making content.
Oct 11, 2022 13 tweets 3 min read
My company did 830k last Q4, this Q4 I should do over 1 million.

Here are the marketing strategies I'll be using to drive this growth (🧵) 1. Doubling down on influencers.

Last Q4 we got 22 million views at about a 50 cent CPM. This year I will be doubling down with influencers and hope to get 40 million views. Below are some of my influencer marketing strategies:
Sep 21, 2022 10 tweets 2 min read
Christian Guzman of @Alphalete said this when asked “how do you fine people you want to sponsor”

(Your gonna want to read this) His statement: “If you spent time looking through their content, are they communicating with their people? Are they giving more than the surface level”
Sep 15, 2022 8 tweets 1 min read
This app brought me in 60k directly after install 🤯

Thread (🧵) If you get value from this rt it 🙏
Sep 15, 2022 25 tweets 6 min read
This company does 8 figures. Let's dive in depth into the strategies they are using (🧵) First off, if you get value from this please like follow and retweet!
Sep 14, 2022 7 tweets 1 min read
Here’s what I’m working on right now to do 1.5 million revenue in the next 5 months. 1. Building out direct mail thinking of using @getpostpilot is it good?
Sep 14, 2022 5 tweets 2 min read
I copied this klaivyo flow from @PCgifts_cs and it prints 💵

Short (🧵) Image Email 1 sent 5 min after order placed: Image