Thread by @HuzyLegend

These 24 copywriting advices are the essence of my 3-year career.

They will teach you more than a 9-hour course.

No. 6 is my favorite.

#ThursdayThread 🧶

1. The key to write an ultimate headline is simple.

ADD MORE NUMBERS & LAYERS.

Example:
"A nutritionist's diary leaked:(layer 1) 5 tips (layer 2) to lose 20 pounds (layer 3) within 8 weeks (layer 4) without doing crunches everyday (layer 5).

2. The key to present a risk-reversal offer is also the same.

ADD MORE NUMBERS & LAYERS.

E.g Get 100% money-back (layer 1) if you don't 2x your sales (layer 2) within 6 weeks (layer 3) of running ads.

This idea was given to me by @imortalbrands

3. There are 2 schools of thought in copywriting.

One believes in clarity.

The other believes in vagueness.

4. When your offer is good enough, you can simply write what you mean.

No sleasy gimmicks. No pushy CTAs.

This is clarity.

5. As far as vagueness is concerned, there's only 1 rule of thumb.

MAKE THE COPY SLOPPY.

Every sentence should create a curiosity to CONVINCE the reader to read the next sentence.

6. This deserves a separate thread.

BE SUPER-HONEST IN THE BEGINNING.

Let them know who you are and what you are selling.

No gimmicks. This will win their trust. Now they will automatically believe in what you say the next.

Use this trust to sell them (something good).

7. Focus on the benefit/final outcome not only for features but also for CTAs, headlines & USPs.

8. Don't write the way you talk. Write the way your audience talks.

You may find how they talk on relevant Facebook groups & online forums.

See this thread by @GrammarHippy to learn more about writing in the audience's language.

9. Stick to the 1-1-1 Rule.

1 idea.
1 offer.
1 CTA.

Anything more than this will simply confuse the reader.

This idea was inspired by @theBMcopywriter

10. Use BIG & EXACT numbers.

Don't say, "20% fat"

Say, "80% fat-free"

Only shorten the numbers to improve readability.

E.g 200 million is better than 200,000,000.

Secondly, be exact. Don't say 180+ clients.

Say, 182 clients.

11. Start as if you are telling a story. This is the best hook ever. I cannot stress on this enough.

12. Always validate the pain point of your audience.

It's never their fault.

It is always their boss, the society, or their marketing team that has a flaw.

You gettin' it?

13. Don't tell a lie which can easily be caught.

Don't create a fake scarcity.
Don't tell fake numbers.
Don't fake your experience.

Fake personal stories? Well, nobody can catch them. (Well, I never mean to convince you to cook stories.)

14. Use emotionally-triggering adjectives.

'Good' & 'nice' ain't good and nice anymore.

Check out my thread on emotionally-triggering adjectives as an alternate to vasic adjectives.

15. Don't say 'too obvious' things in your USPs.

90% of the businesses say, "We are professionals. We are dedicated. We care about our clients." just to increase their USPs.

You simply lose your credibility doing this.

Write 2-3 USPs but only the killer ones!

16. Don't just talk about "What you will get from it".

Also talk about, " What you will not get from it".

This will tell your audience that you are not claiming to fix everything with a magic stick.

And... will filter out the poor quality prospects.

17. If it's not too heavy on the pocket, focus on the price a lot.

If it's high-ticket, leave the pricing for the end.

There's no better way to do this.

18. Whatever you say, MAGIC WORDS STILL SELL.

- FREE
- EXPOSED
- LEAKED
- SECRET
- YOU
- DIRTY
- INSIDER
- MYTHS
- SHOCKING

Eg. 5 FREE ways to skyrocket your monthly lead generation by 35% - Leaked from a secret marketer's diary.

19. If it's a Direct response copy, you need to give them a reason 'why they should do it now, and why not later'?

And the only way to do it is to create a FOMO.

- Show scarcity
- Early-bird discount
- Limited time offers
- Bonuses for first few purchases

20. Ever heard of microcopy?

These are the little texts above headings, messages after clicking on the CTA button, and 'PS' texts under the offer.

Always use them to connect with your audience.

21. Writing a good copy goes hand-in-hand with readability.

And you can make a shitty copy become readable...

By simply giving a decent white space.

Just like this tweet. (Well, it ain't shitty, I hope.)

Sweet spot: Write max 20-30 words per paragraph.

22. You can write the best copy ever but a poor UX designer would make it perform the worst.

Takeaway: Learn UX copywriting & give UX suggestions to the designer.

23. While editing, have a 'why checklist' for literally every line.

Does this line:

- Hit a pain point
- Trigger emotion
- Justify with a logic
- Validate their pain
- Create a desire
- Create sloppiness
- Call to an action

If not, remove it!

24. Maintaining a rapport and goodwill with the audience is important.

Don't portray yourself as someone using gimmicks to sell something.

The only way to do it is to portray yourself as honest.

That's it!

Did you learn something new? Give it an RT and follow @huzylegend.

https://twitter.com/HuzyLegend/status/1555889491814105088?t=bOjl0uD6JwKKfazJasHLPQ&s=19

Sorry, I just missed to add this thread. Here is the list of emotionally-triggering adjectives.

https://twitter.com/GrammarHippy/status/1552583698402447361?t=bOjl0uD6JwKKfazJasHLPQ&s=19

Forgot to add it too. Here is the thread by George on hoe you can write in the language of your audience.