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Ben Meer Profile picture
@SystemSunday
Sep 14, 2022 • 14 tweets • 8 min read • Read on X
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Copywriting is a high ROI skill.

10 of the best books to master it:
The Boron Letters
by Gary C. Halbert

Lessons
• Insider tactics from the best copywriter of all time
• Write down your goals, review them daily

Also, check out the Halbert Letter archives (free):

thegaryhalbertletter.com/newsletter-arc…
Ogilvy on Advertising
by David Ogilvy

Lessons
• Acknowledge your weak points to add credibility
• There are no dull products, just dull writers
• Stylish ads ≠ sales. Never forget the goal
• 75% more people read helpful info than copy of the product alone
The Adweek Copywriting Handbook
by Joseph Sugarman

Lessons
• Keep your first sentence short, sweet, and almost incomplete.
• The purpose of the first sentence? To get you to read the second sentence.
• Create a slipper slide, use the power of curiosity
On Writing
by Stephen King

Lessons
• Amateurs wait for inspiration, Pros just start
• Kill your darlings, even when it breaks your heart
• Write with the door closed, rewrite with the door opened
• Want to be a great writer? Read and write a lot.
The War of Art
by Steven Pressfield

Lessons
• Do the work for its own sake, not for fortune or applause
• The artist cannot look to others for validation
• Resistance is a sign you're on the right path
Everybody writes
by Ann Handley

• Brevity and clarity matter more than ever
• Write to one person
• Produce an ugly draft first
• Read it out loud to test the cadence
The Entrepreneur's Guide to Getting Your Shit Together
by John Carlton

Hidden gem.

Gary Halbert regarded Carlton as the world's 2nd-best copywriter.

Lessons
• Look for the real reason people buy, not what they say
• The modern brain justifies what our lizard brain desires
$100M Offers
by @AlexHormozi

• Good persuasion = prospect feels understood
• Articulate the pain/problem. The pain is the pitch
• Prospect must perceive:
1. Increased likelihood of achievement
2. Decreased time in delay
3. Decreased effort/sacrifice
One Sentence Persuasion Course
by Blair Warren

Recommended by digital marketing legend, Russell Brunson

Lessons
• Deep dive on the ONE sentence (see graphic below)
A Self-Help Guide for Copywriters
by Dan Nelken

Lessons
• How to write killer headlines (the best I've found on the topic)
• Brainstorm benefits, attributes, insights, and truths
• Look for "Oh wow, that's so true."
Twitter is free copywriting university.

12 of the best follows to learn the craft:

@WrongsToWrite
@dickiebush
@getpaidwrite
@amandanat
@AlexHormozi
@thedankoe
@KateBour
@GrammarHippy
@david_perell
@writingtoriches
@nathanbaugh27
@DanesaGlez
Reading is not enough to become a strong writer.

You need to write, too.

A great place to start?

@thesamparr's CopyThat course

(Not affiliated, just a product I enjoyed).

The method is copywork—hand copying great writing.

Learn through osmosis:

trycopythat.com
That's a wrap! Follow me @SystemSunday for more content like this.

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More from @SystemSunday

Ben Meer Profile picture
Jun 10
The best relationship advice I've ever encountered:

1. Geeking out on hobbies is wildly attractive to the right person. Intellectual curiosity is your best asset (don’t hide it).
2. Nobody is coming to save you. To attract someone extraordinary, you must first become extraordinary. Build positive daily habits and rock-solid character.

3. Loneliness is the silent pandemic of our time. Making new adult friends is hard (for everyone).

When in doubt, assume people want to meet you.
4. Invest in your friendships as much as you invest in your intimate relationship.

Generally, women are better than men at maintaining friendships. We guys can take note.

5. The #1 rule of conflict management is to avoid people who constantly start conflicts (Credit: Naval Ravikant).
Read 9 tweets
Ben Meer Profile picture
Dec 10, 2024
20 behaviors that make people respect you more:
1. Normalize “I don’t know anything about that yet” as a successful answer.

2. Say less, listen more—be more interested than interesting.
3. A person’s favorite sound is their name, so remember it (h/t Dale Carnegie).

4. “Praise publicly. Criticize privately.” —Warren Buffett
Read 12 tweets
Ben Meer Profile picture
Jun 19, 2024
9 soft skills to accelerate your career: Image
1. Make People Feel Important (SHR Method)

Your formula to be charismatic:

Seen
• Give eye contact
• Offer a specific compliment

Heard
• Ask good questions
• Be interested, not interesting

Remembered
• Follow up
• Remember name(s)
• Recall something you discussed
2. Hone Your Body Language (7-38-55 Rule)

People will like/dislike your communication based on:

• 7% words
• 38% tonality and face
• 55% body language

Stand up straight, pull your shoulders back, make eye contact, smile, give a firm handshake...

You will be dangerous.
Read 12 tweets
Ben Meer Profile picture
Jun 17, 2024
7 rules for saving money

(that one day might save you): Image
1. 50/30/20 Budget Rule

Allocate your income to 50% needs, 30% wants, 20% savings.
2. 1% Rule to Curb Impulse Buys

If the item is over 1% of your annual gross income, wait 3 days.

If you still want the item after 3 days, get it.

You’ll often realize you don’t actually want/need that thing.
Read 10 tweets
Ben Meer Profile picture
Jun 12, 2024
How to fall asleep quickly.

The 4-7-8 Method (backed by science):
In 60 seconds, you'll have the life hack to falling asleep fast.

The breathing technique was popularized by Dr. Andrew Weil

(based on the ancient yoga practice of pranayama).

Here we go, the 4-7-8 Method:
First, why it works:

"It works by activating the parasympathetic nervous system, which is responsible for our rest and digest mode,

while switching off the sympathetic nervous system, which triggers our stress response (or fight or flight mode)." —Hannah Coates, Vogue
Read 7 tweets
Ben Meer Profile picture
May 16, 2024
"Not taking things personally is a superpower." —James Clear

5 mental models to develop thick skin: Image
1. Spotlight Effect (Cognitive Bias)

We think people are paying far more attention to us than they are.

Harsh truth:

Your freedom begins the day you realize nobody is thinking about you.
2. The 'Procedure or Perception' Razor

When you receive negative feedback, ask yourself:

- Should I change my procedure (actions I take)?
- Or should I change my perception (how I interpret the advice)?

Avoid constructive feedback from people who've never constructed anything.
Read 8 tweets

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