Thread by @chimammeje

How to fall in love with a brand before creating content assets for them

A thread🧵

There's a lot of groundwork that happens before building content briefs

The first thing to do is to take time to understand the brand and its story

I call this the first step in planning - falling in love with the brand and becoming an advocate.

I can do this by taking the time to learn about:

- Why the founders created the brand
- The biggest problems they face
- Their personal experiences with the problem
- Existing solutions
- The problems with existing solutions

- What makes them believe they can do a better job of solving the problem
- The ideal customer
- How the customer uses the product
- Top features of the product
- What is most important to the user

- The standout feature according to customers
- The standout feature according to founders
- What they want to say to their audience
- What customers say about the product - both good and bad
- What customers say about competitors - both good and bad

- Why customers should switch
-The overarching keyword we want to build authority on

I do this for me because when I believe in a company's mission and its product, I become an advocate

Doing content strategy and writing as an advocate prevents bland brief devoid of soul.

Personality shines through and it's easy for the reader to connect with the brand which reduces friction in building authority and convincing them that my word is the truth.

Using authority to differentiate in a saturated space allows you to become memorable.

This is essential for new brands trying to make a name for themselves.

When you're memorable, you rank in the mind of your audience who turn to you as the source of truth

Here's a screenshot of the first page of a doc I made to help me understand a SaaS company before creating the first content brief for them

My Ask:
SaaS companies, DM me if you need help creating a content strategy or writing long-form pieces that attract a loyal following.
I also appreciate referrals

Add content strategy to your skill set and learn how to build content briefs with the 10x Topic Authority course

Price = $150

zenithcopy.com/topic-cluster-…

#40DaysOfContent - Day 16