Remarkable to see FTC draw out the mindset of A/B split testing as a catalyst for breeding deceptive design patterns in UI toward a harmful UX. #DarkPatterns ftc.gov/reports/bringi…
no one worried that covert, unethical, profit-driven automated psychological experiments on non-consenting subjects would yield harm but who cares because chart go up
That famous startup guidebook taught tech bros to intentionally deceive people with A/B as a business model discovery strategy and now it infuses the ux of everything. 
btw never by a vizio tv weirdly cheap for a reason
strikes me that ux is a spineless subservient rudderless discipline that desperately needs regulation to grow one
worry a lot about adobe crushing figma but you know the integration of adobe analytics (omniture acquisition) into figma is going to further entrench uxers into toxic servitude to manipulation and covert deceipt
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