Thread by @amandanat

830 million LinkedIn users
430 million Reddit users
238 million Twitter users

Your marketing doesn’t need to reach all of them.

In fact, it shouldn’t.

How to find the right customers, readers, listeners, and social followers:

Twitter Advanced Search:

Filter hashtag or user data by number of RTs or Likes:

#skincare min_retweets:500
@amandanat min_faves:300

(Try the Twemex extension to see Likes directly on people's profiles)

Twitter Lists and Topics:

Find creators in your niche and look for the lists they created.

Scroll through the relevant Twitter Topics and make lists as you come across interesting people.

Follow the content and reply with your amazing insights.

Try this shortcut for Twitter Lists:

Look up a user's SparkScore. (Free @sparktoro tool!)

Under Related Accounts you'll see up to 9 accounts that user frequently engages with.

This may indicate they're in a similar niche, and you can add them all to your List.

Here's mine:

LinkedIn Search:

Search for a job function that represents your ideal customer, and filter by location, 1st/2nd/3rd connection, etc.

If they post, engage with their content. Pay attention to others' replies too.

(Don't immediately slide into their DMs with a pitch. 😂)

Reddit:

Find a new and trending post. Jump in with a high-quality comment — one that's relevant, detailed, and ideally, has a link to your site.

@TheCoolestCool has the best Reddit tips:

https://twitter.com/TheCoolestCool/status/1425479204133605381

Fast way to get Reddit data:

Do a SparkToro search to find:

• Popular Subreddits in your audience
• Words they use in Reddit comments

Example: People who talk about Taylor Swift...

Are really into Taylor Swift. 😜

They're also into Harry Potter, Euphoria, & Olivia Rodrigo.

Slack, Circle, etc:

As you get to know more people on social media, you'll start to find private communities.

Like these marketing ones:

• All In: @BrendanHufford
• Swipe Files: @coreyhainesco
• Demand Curve: @GrowthTactics
• Forget the Funnel: @forgetthefunnel

Join them!

But this takes a lot of time.

And you'd still have to research the influential podcasts, blogs, and YouTube channels to:

• Consume
• Pay to sponsor
• Create content with
• Pitch yourself as a guest for

This will take you weeks. 🥵

So use SparkToro to save time. 💡

Example: You're an ecommerce marketer and want to speak on niche podcasts.

Think: What are the current pain points in my industry?

SparkToro search: My audience frequently talks about "supply chain."

Pitch yourself as a guest.

Example: You sell makeup and want to partner with non-competitive brands.

Think: Who do I share an audience with?

SparkToro search: My audience frequently uses the hashtag "skincare"

Sort by Avg. # of Views.

Scroll and make a list of potential partners.

Example: You need content ideas for your audience of nutritionists.

Think: What's top of mind for them?

SparkToro search: My audience uses these word(s) in their profile "nutritionist"

They might currently be into sweet potato recipes and gut health products!

By the way...

If you're a SparkToro user, you have 3 always-free full queries in your dashboard.

You can see all the data you'd get in a paid plan.

That "nutritionist" query is in here too! 👀

Learn more about the power of Reddit — and the specific differences that make it such a unique platform.

And check out the data in SparkToro.

By @randfish 🐐:

sparktoro.com/blog/which-sub…