Thread by @AmaliaEFowler

8 badass women who have shifted my views in the field of marketing and who are, in my opinion, non-negotiable follows.

@AdriSheares is a social media, digital PR and business owning badass whose recent research and thread on how Gen Z uses TikTok as a search engine is one example of how she pursues new avenues and stays consistently up-to-date on her field.

https://twitter.com/AdriSheares/status/1557885524295270402

@heyalexfriedman whose knowledge on business building and content creation helps business owners take actionable steps as they build their brand.

https://twitter.com/heyalexfriedman/status/1562856267231555591

@rosemaryegbo - a content marketing superstar who is constantly sharing knowledge with her community in a variety of formats. Her recent thread on community building was particularly applicable to my business goals.

https://twitter.com/rosemaryegbo/status/1504852524519596032

@KateBour. Her newsletter is the first one I recommend my students subscribe to. She brings the world of psychology and makes it applicable for marketers. She is also the reason I yell "talk to your customers" in almost every marketing lecture I do.

https://twitter.com/KateBour/status/1572931805476524034

@amandanat - who offers so much free advice and information to the community that adds value. From zero-click content to helping you identify who you are speaking to, her threads are fantastic for developing your own insights

https://twitter.com/amandanat/status/1572962429767917568

@kristaseiden - from coach to someone I feel lucky to call my friend Krista fights a regular uphill battle of convincing us all that Google Analytics 4 is in fact not the devastating blow we seem to think it is.

https://twitter.com/kristaseiden/status/1524038366211178498

I have endless respect for @jyllsaskingales. She brought a whole new perspective to #PPCChat and has shifted my mindset on topics relating to PPC. She's also endlessly transparent and works to elevate voices in our community with her ppc zone initiative.

https://twitter.com/jyllsaskingales/status/1570505962980777987

@areej_abuali In an industry dominated by men, her initiative to create a safe and inclusive space for many of us shifted the landscape of SEO for me - @techseowomen made me feel like I belonged. Her commitment to helping our industry is inspiring.

https://twitter.com/areej_abuali/status/1570135501096509443