Discover and read the best of Twitter Threads about #googleads

Most recents (24)

After 18yrs running paid traffic, this is my "gun to the head" formula to guaranteed profit...
First, make sure you have Google Analytics 4 properly installed on your site.

It's like a condom, you don't running around out in the wild without one.

Once that's done now you're ready to start...
Start with #googleads, specifically Google search ads for your brand keywords.

For me that would be...

"Justin Brooke"
"Retargeting Recipes"

My name, my company, my book title. Names, products, and brand names only.

Next step...
Read 10 tweets
In this week's video, I'll be breaking down the Quick and Dirty Truth About Every Campaign Type Inside of Google Ads.

Different campaigns yield different results. Some of them give you high visibility so you can immediately drive conversions and capture additional traffic. Others can reduce your competition and lower your costs.
While most of them have the potential to increase your business’s profitability, sometimes there are challenges to running them.
Without proper optimization and understanding, they can end up sabotaging your business in the long run.
Read 6 tweets
Google just announced an AI-driven, conversational chat experience within Google Ads meant to help advertisers build campaigns. Here’s what we know so far. 

#thread 🧵
The process starts with your landing page. Once provided, Google crawls the page, summarizes the content and intent, and then “will generate relevant and effective keywords, headlines, descriptions, images, and other assets for your campaign.”
Once generated, you have the opportunity to review and edit all of the suggestions. In addition, you can “ask Google AI for ideas, just like you might ask a colleague.” This gives you the opportunity to chat back and forth with Google as you iterate.
Read 9 tweets
The location of your ads matter (obviously). Here’s how you can measure and optimize your ad location in Google Ads.

#thread 🧵
Search top impression rate = Impr. (Top) % = the % of your ad impressions shown anywhere above the organic search results

Search absolute top impression rate = Impr. (Abs. Top) % = the % of your ad impressions shown as the very first ad above the organic search results
NOTE: Don’t get either of these metrics confused with "average position" which compares your ads to the order of other ads.
Read 10 tweets
Google just announced its new 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵. Here’s what it is and how it’s going to change search forever. 
#thread🧵 Image
In the announcement, Google states: “𝘖𝘶𝘳 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘈𝘐 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘸𝘪𝘭𝘭 𝘢𝘭𝘭𝘰𝘸 𝘺𝘰𝘶 𝘵𝘰 𝘢𝘴𝘬 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘺𝘰𝘶 𝘯𝘦𝘷𝘦𝘳 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘚𝘦𝘢𝘳𝘤𝘩 𝘤𝘰𝘶𝘭𝘥 𝘢𝘯𝘴𝘸𝘦𝘳....
...𝘞𝘦'𝘳𝘦 𝘳𝘦𝘪𝘮𝘢𝘨𝘪𝘯𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘢 𝘴𝘦𝘢𝘳𝘤𝘩 𝘦𝘯𝘨𝘪𝘯𝘦 𝘤𝘢𝘯 𝘥𝘰 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘦𝘥.”

But, what does that really mean? 🤔
Read 14 tweets
1/ 🚨 A recent surge in phishing scams via Google search ads has led to users losing approximately $4 million.
ScamSniffer has investigated multiple cases where users clicked on malicious ads and were directed to fraudulent websites.
#PhishingScams #GoogleAds Image
2/ 🕵️‍♂️ Investigation into the keywords used by victims has uncovered numerous malicious ads at the forefront of search results.
Most users, unaware of the deceptive nature of search ads, click on the first available option, leading them to malicious websites.
#Cybersecurity Image
3/ 🎯 Some of the malicious ads and websites target brands such as @zapper_fi , @LidoFinance , @StargateFinance and @DefiLlama.
These advertisers have been identified as placing these malicious ads:
Read 11 tweets
«Lo de automatizar cosas suena bien... pero no sé qué podría automatizar yo»

¿Te suena? Lo he escuchado mil veces y quiero ponerle remedio.

1 RT🔂 = 💡1 idea de proceso automatizable

🔥Vamos a ganarle la batalla al reloj🔥

¿Jugamos? Tengo 109 ideas preparadas
@salonsoweb 1.
¿Y si mañana Zuckerberg te cierra Instagram?
💡Idea de backup: cada vez que subes una foto, mándala automáticamente a Dropbox.

Ya que estás, guárdate también ese texto molón que has añadido para que no se pierda como lágrimas en la lluvia...
@salonsoweb 2.
¿Y si pudieras leer un #podcast?
✅Detecta nuevos episodios
✅Descarga el audio desde el feed
✅Pásalo por una API de transcripción
✅Guárdate el resultado en un fichero de texto
(suena más loco de lo que es)
Read 110 tweets
1/ DEV-0569, current distribution via #GoogleAds.

1.- #Gozi aka #Ursnif (bot) ↓
2.- #RedLine (stealer) ↓
And if the conditions are right, possibly:
3.- #CobaltStrike (C2) ↓
4.- #Royal Ransomware 💥

(No more BatLoader in the infection chain)
2/ For deployment, they use Add-MpPreference to configure exclusions in Windows Defender (extensions, paths and processes), #NSudo to launch binaries with full privileges and #GnuPG to encrypt the payloads.

Initial MSI file has 0 hits in VT.
3/ All payloads are hosted on @Bitbucket, in a repository that was created in August 2022.

In just 3 days, #Gozi and #RedLine have been downloaded 2477 and 2503 times respectively.

ZLocal.gpg has been downloaded more than 48193 times since December 24, 2022 (potential victims).
Read 10 tweets
En juillet l'opé #10sites est lancée : on alerte les marques dont la pub est vue sur ces sites toxiques :
• Breizh-info
• Causeur
• Dreuz
• Lactudissidente
• LesMoutonsRebelles
• Medias-presse-info
• Planetes360
• Profession-gendarme
• TvLibertés
• Wikistrike
Rapidement, les annonceurs s'enfuient, et ces sites sont tellement ignobles que même les régies rompent leur contrat avec certains :
#Lactudissidente disparaît, le site ne répond plus, définitivement.
Plus que 9⃣
#TVLibertés inaugure son nouveau site et abandonne l'idée de le rémunérer avec de la pub
Plus que 8⃣
Read 8 tweets
Ya puedes crear anuncios bumper de 6 segundos en google ads 🎥

#googleads #videos
Esta herramienta utiliza un modelo de aprendizaje automático, puede identificar escenas y elementos de marca importantes en el vídeo original y adaptarlos para usarlos en formatos más cortos.
Por lo que si cuentas con un vídeo largo que quieras acortar, puedes hacerlo ahora desde Google Ads.
Read 7 tweets
Ya está disponible la selección de podcasts en Google Ads 🎙️

#podcast #googleads Image
A raíz de un estudio hecho a los oyentes de podcasts semanales en Estados Unidos, YouTube ha salido como la segunda plataforma más utilizada para consumir podcasts.
Por tanto, Google no ha querido quedarse atrás ante estos datos y ha incluido la opción de elegir podcasts para añadirlos como emplazamiento en tus campañas.
Read 5 tweets
Vous souhaitez voir les annonces de la concurrence sans payer un outil d'analyse ?
#googleads #sea #Ads
Google Ads a ajouté un lien pour plus de « transparence » pour les visiteurs.

Cliquez sur la petite flèche juste à côté du domaine.
Cliquez sur 'Voir plus d'annonces de cet annonceur'
Read 5 tweets
¿Por qué debes tener en cuenta el nivel de calidad en Google Ads?

✔️ Te permite tener una idea de la calidad que tienen tus anuncios con respecto a otros anunciantes.

Si tienes un nivel de calidad alto significa que tu anuncio y tu página de destino son relevantes y útiles para los usuarios que buscan tu palabra clave.

Pero… ¿Cómo puedes calcular el nivel de calidad en función de su rendimiento? 🧐

Read 8 tweets
En Google Ads puedes crear campañas sin un objetivo específico.

Pero si al crear una campaña seleccionas un objetivo podrás ver funciones y ajustes recomendados y relevantes para conseguir los resultados que más benefician a tu empresa.

[HILO 🧵]
✅ Campañas de búsqueda.

Objetivos: ventas, oportunidades de venta, tráfico al sitio web.

✅ Campañas de display.

Objetivos: ventas, oportunidades de venta, tráfico al sitio web, cobertura y notoriedad de la marca.

Read 8 tweets
🔥 Actualización de la política sobre productos y servicios financieros de Google Ads 🔥

¿Eres de los que hace publicidad de productos o servicios financieros? Esta información te interesa.

[HILO 🧵]
Google va a introducir nuevos requisitos de verificación para los anunciantes que operen en Alemania 🇩🇪, España 🇪🇸, Francia 🇫🇷 o Indonesia 🇮🇩

Esta política entrará en vigor a partir del 24 de enero de 2023.

🚨 Una vez que los nuevos requisitos sean efectivos, los anunciantes que no hayan completado el nuevo proceso de verificación no podrán mostrar anuncios de servicios financieros en los países que te indiqué anteriormente.

Read 9 tweets
⚠️ Nuevas políticas de requisitos de destino en Google Ads.

[Abro HILO🧵]
Google ha anunciado que quiere que los consumidores a partir de ahora, tengan una buena experiencia cuando hagan clic en un anuncio.

Por lo que los anuncios deben ofrecer un valor único a los usuarios y ser funcionales, útiles y fáciles de navegar.

Así que... ¿Qué debes evitar en tus anuncios para no infringir las políticas de Google?

Te dejo algunos ejemplos de lo que no está permitido ❌

Read 18 tweets
Cómo puede integrarse Google Ads en tu sector 🧐

Google Ads ofrece soluciones publicitarias eficaces para empresas de todos los sectores. 

La información que comparto puede ser un buen punto de partida para diseñar la estrategia publicitaria de tu empresa.

[Abro HILO🧵]
▶️ Minoristas.

Tipo de campaña: de shopping (para diseñar una campaña de shopping, primero debes crear una cuenta de Merchant Center y subir los datos de tus productos mediante un feed de productos).

▶️ Servicios financieros, inmobiliarios y otros servicios profesionales.

Tipo de campaña: de búsqueda, de display y anuncios de servicios locales.

Read 8 tweets
8 pasos para crear campañas que den resultados óptimos en Google Ads.

[Abro HILO 🧵]
1️⃣ Define el objetivo.

El primer paso para crear una campaña es elegir el objetivo concreto en el que se va a centrar: ventas, clientes potenciales, tráfico web, consideración de marca y producto, cobertura y notoriedad de marca, promoción de aplicación.

2️⃣ Elige un tipo de campaña.

Después de seleccionar el objetivo, se mostrará una lista con tipos de campaña recomendados para alcanzarlo. El tipo de campaña determina dónde se mostrarán los anuncios y su aspecto.

Read 10 tweets
If you're measuring #PerformanceMax by the ROAS in your #GoogleAds account, you're missing half of the story.
PMax gives you more than what you're seeing. Remember that it runs heavy on YouTube, GSP (Gmail Sponsored Promotions), Display, and Discover.
There are non-click conversions that happen but never interacted on a click basis with Google Ads.
Look at your Analytics on the date when PMax campaign started until yesterday, and compare it to the previous period.
Look into your organic, direct, and referral traffic, email, and paid search.
Read 5 tweets
Storytime thread 👉
When I was about eight years old, I was really good at chess. I would go to school, and during breaks, I’d play with my classmates and beat them all.
Until Julius.
Turned out Julius was good. So good, in fact, he destroyed me. Four times. Consecutively.
The funny thing is Julius rarely played chess! So, I asked him how he was so good. He said, “My dad taught me why and when to move each piece.”
To be honest, I didn’t get it.
But now I realize he beat me, not because he was more experienced, but because he made better choices with whatever options he had.
Read 8 tweets
From $0 to $478,325.07

Last October, I took over Google Ads management for an Automotive brand.

We started at $0 and with a bunch of conversion tracking issues.

In the first 7 months, I 478,325x’d revenue.

At a 10x ROAS.

Here’s the exact strategy:

Thread 🧵
Our first initial process didn't start off with the Google Ads campaigns.

It started by fixing all the conversion tracking issues and improper account setups that had been done.

Adding to this, the brand also didn't have proper SEO techniques in place.

A total mess.
We initially started with a smart shopping campaign to leverage the data this brand already had.

This was coupled with the launch of a few special audiences which we do for all our eCommerce clients.

Everything was going well.
Read 6 tweets
Automate your #GoogleAds budget pacing for FREE.

To get started, you’ll need:

🖥️ Your #GoogleAds account
📄 #GoogleSheets
➕ The #GoogleAds Add-on for #GoogleSheets
💸 Campaign budgets
📅 Campaign end dates

Here’s what you need to do...🧵👇
Using the Google Ads Add-on, create a report that pulls cost data per campaign, per account, for the current month.

Set it to automatically refresh daily.
Columns you need from the Add-on report:

- Customer ID
- Account
- Campaign
- Campaign ID
- Cost.

You'll need to manually add new columns at the end:

- Budget
- Budget Type
- Today’s Date
- End Date
- Total Campaign Budget
- Action
Read 12 tweets
Hey @GoogleAds ... do you want to sort out your staff?

Calling because ads have been suspended,
person refuses to put me through to a manager,
lies saying I've used a profanity,
refuses to give me their reference number,
refuses to give me a call reference number.

Case ID 0-2324000032475

Please - review the call.
Tell me what the "Profane" word was.
When you can't - pull that member of staff!
2nd call ... manager callback is booked.


(Why do call centre staff insist on lying/fobbing people off?)
Read 4 tweets


On the off chance - anyone dealing with adult-content G-Ads?
If so - are your client ads still running - or have they been restricted?

As of early this morning - G seem to be kicking adult ads - no note of policy changes or anything :(

#GoogleAds #PPC #Adult
Okay ... so on a call!
Connected, verified (why is that not automated?),
now on hold (1 min so far).

Are we taking bets on how long it takes me to start swearing due to constantly repeating myself?
After the 3rd repeat,
asked for a manager.

Someone is about to have a very bad day :(
Read 4 tweets

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