Still too many people who want to invest for the long term believe that the stock price tells them a very important story. Sometimes, it does, but often it doesn't, especially not in bear markets.
Let me give you a prime example.
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1/5
We all know what happened during the dotcom bust. The #NASDAQ dove almost 80% and many companies even more. A prime example is of course $AMZN, down more than 90% from its previous all-time high at a certain moment.
2/5
So, without knowing which are these, which one would you have chosen based on price action from 1999 to 2001?
I think we can agree that it's the light-blue one. Especially if you know something more about this stock. 3/5
Your choice would even become more obvious if you look at the period 2001-2004, in which the light blue stock rose more than 600%. It was very profitable, unlike a lot of other dotcom stocks. What's not to like, right? 4/5
Now, look at the return from January 2005. The light blue stock was $EBAY, the orange $AMZN and the dark blue #NASDAQ
I know that $AMZN is an exception but I just wanted to show the future is not as certain as some think and short-term price action does not mean that much. 5/5
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Companies like $NET, $CRWD, $DDOG, $OKTA and $TWLO use either DBNRR and DBNER. For SaaS, these are important numbers.
DBNRR stands for dollar-based net retention rate.
DBNER stands for dollar-based net extension rate.
They are similar but with an important difference.👇
1/5
DBNRR (so net retention).
What customers that were already there have spent one year later, including churn.
If you have 100 customers together spending $100K and the next year, 5 $1K customers have left and the rest spends $125K, then the DBNRR is 125% (125/100)
2/5
DBNER (net expansion): this doesn't take churn into account.
Same example, 100 customers spending $100K, 5 $1K customers leave, the rest spend $125K. The DBNER will be higher than the DBNRR, as it takes out churn.
The math: 125/95= 31.6%.
3/5
Something personal for once, not about investments.
When I was 23, I had severe eye surgery. I was blind for a week and couldn't do anything for 3 months.
I couldn't listen to music (headaches) could not read, no TV...
It was the most transformative period in my life.
1/6
The reason is that I could do one thing: thinking. I was actually an overthinker but I never took decisions, didn't go to the bottom of things.
I realized I was not happy with who I was. I had serious obesity, despite a sports background and that was a part of it.
2/6
But I also had the feeling that who I was and how I was perceived by others was miles apart. I did what people wanted me to do, not what I wanted to do.
I also drank a lot back then and I realized that if I didn't slowed that down, I could get addicted to alcohol.
3/6
If you want to become a business owner, you have to educate yourself.
Years before I started Potential Multibaggers, I started listening to podcasts and reading books to learn how to build an online business.
Here are 10 of the best "professors"
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1/12
1. @PatFlynn
Pat has two great podcasts, Ask Pat 2.0 and Smart Passive Income. Both are great for hammering down the basic principle of a business: nobody is more important than your customer!
His books Will It Fly? and Superfans are also accessible and really good.
2/12
2. A real professor, Robert Cialdini.
It's a classic, but there is a reason why it's a classic. Influence tells you how you are influenced by how your minds work.
Cialdini doesn't work with vague concepts, as often in psychology, but with evidence-based eternal truths.
* We continue to gain market share.
* How can we grow so much regardless of the macroeconomic environment: 1. accelerated shift to CTV, going faster than predicted 2. walled gardens like $GOOGL are downgraded in priority. There was no alternative
1/n
But no one in CTV is big enough as $GOOGL with search or Chrome, so marketplace in CTV is fair and very competitive.
CTV is fastly becoming a must-buy!
The draconian tactics of walled gardens are being challenged now.
2/n
3. The worldwide pressure on $GOOGL. We have seen many reports of anti-trust allegations, not just the U.S. but worldwide. $TTD will gain share no matter the outcome of these investigations. Because we don't have any inventory (content), we can work with everyone.
3/n