- Understand link-building strategies
- Choose one or two social platforms to use
- Conduct community outreach
- Solicit reviews and ratings to build trust
- Reach out to influencers
3. Local SEO
- Make it easy for customers to contact you
- Add structured location data to your website
- Optimize Google My Business
- Audit your site for mobile accessibility
4. Ecommerce SEO
- Assess site architecture for usability
- Create content around audience needs
- Optimize product listings for Google and Amazon
5. Technical SEO
- Assess URL structure
- Ensure website navigation structure is logical
- Use structured data whenever possible
- Check canonical URLs
- Build your 404 page
- Add SSL for greater security
- Register with Google Search Console
6. Video SEO
- Add tags and descriptions
- Choose attractive thumbnail images
- Customize your YouTube channel
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1. SEMRUSH
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Regarding backlink research and audit, there is no better tool than Ahrefs. You can use Ahrefs to uncover your competitor's backlinks profiles and build your own backlinks.
3. YOAST SEO
Yoast SEO is an all-in-one SEO tool for WordPress which makes handling of all the basic aspects of On-Page SEO look simple. A must-have SEO plugin for WordPress users.