Hello hello and welcome back to #SEOwomen! After taking a little break to get married, I've returned with the best of the best of women in search.
This week we've got a ton of bookmarkable content for ecommerce and local SEO. Let's begin! ⬇️🧵
Lately I've been obsessing about headless SEO and the incredible possibilities it offers for omnichanel search (*cough* #SearchOn announcements *cough*). I've written a 101 guide on it for @sanity_io because headless is awesome and I don't gatekeep 💅🏽 sanity.io/headless-seo
Aude Brunel speaks on @oncrawl of the concept of Phygital, a fun name to talk about funnelling online searchers into your physical stores. This is super relevant considering the #SearchOn updates from yesterday, so give it a read: oncrawl.com/technical-seo/…
And speaking of the #SearchOn updates, Emily Amor has written a very thorough guide on @sejournal about what ecommerce rich snippets are available and what is the structured data markup required for each. searchenginejournal.com/ecommerce-rich…
On the local ecommerce side of things, this guide by @Maria_Amelie offers a step-by-step guide and a case study on how to use your GMB profile to generate revenue. searchengineland.com/google-busines…
I love a data driven approach and this piece by Margarita Loktionova on @semrush goes above and beyond to respond with numbers to one of the most annoying questions SEOs and content marketers get. semrush.com/blog/how-long-…

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Lidia Infante

Lidia Infante Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @LidiaInfanteM

Apr 28
Hello hello you gorgeous nerds!
The #SEOwomen have been busy making beautiful content for us this week. We've got AI stuff, international SEO, empowering pitches and a study that has ruffled some feathers.
Let's begin! 🔥🧵⬇️
If you've caught the speaking bug and would like to pitch to @brightonseo, @hannah_bo_banna has got you. She has written out a guide that'll teach you how to get your pitches accepted, so we can see your beautiful face on stage soon 💙
worderist.com/2022/04/19/how…
Absolute ICON 🦄 @torylynne has written out an advanced guide on content issues in international SEO. And let me assure you: this is not your classic international SEO guide, you've not seen this content before.
oncrawl.com/technical-seo/…
Read 5 tweets
Apr 25
69% of published authors in the last 12 months in SEO publications were men.

This is what I found on my latest study on the gender gap in SEO publishing ⬇️

lidia-infante.com/post/gender-ga… Image
There's a huge variation in inclusion amongst SEO publications.

@semrush boasts the most articles written by women in the industry, while at @ahrefs only 11% of their content is authored by a woman. @Moz is the closes publication to a 50/50 gender split. Image
The data shows us that women in SEO are more prolific writers, by aproximately 46%. Each female author in the SEO space has written an average of 4.5 articles in the last 12 years, while each male author has written a little over 3.

lidia-infante.com/post/gender-ga….
Read 11 tweets
Mar 3
Literally every week women crate and share so much SEO knowledge I can't keep up! The #SEOwomen bar is so high I can't keep up 🔥
Here's the best of the best from this week🧵⬇️
Last week we celebrated the #WTSFest, organised by @areej_abuali and @techseowomen. The talks were incredible, and if you missed out, I really really recommend that you buy a recording ticket (available till the 4th of March): womenintechseo.com/conference/
The slides by @CrystalontheWeb offer a very data-rich business case on creating profile pages. It even offers an SEO template with the on-page optimisations and CTAs to implement. Epic. slideshare.net/CrystalCarter2…
Read 9 tweets
Dec 16, 2021
🧵 Hello SEO twitter and happy Thursday! It's once again time to celebrate the #SEOwomen and the fantastic work they've done this week
Sometimes we find lessons in the weirdest places. This article but @Juxtacognition the learnings she's picked up throughout her career that have made her a better writer is one of those. It's honest, wholesome and it will actually make you a better writer. searchenginejournal.com/writing-advice…
Search console reporting, but make it sexy. @annielytics teaches you how use regex efficiently and make the most out of GSC.
annielytics.com/blog/programmi…
Read 7 tweets
Dec 9, 2021
🧵 Hey there SEO twitter! One more Thursday, one more day of #SEOwomen awesomeness. This week the women in the industry have gotten creative and I'm HERE👏🏽 FOR👏🏽 IT👏🏽
This aritcle on the effect of IP location (your own and others') on your international efforts by @annaleacrowe is *chef's kiss*. And it features sassy responses from @JohnMu. What else could we ask for? searchenginejournal.com/ranking-factor…
One of my favourite pieces that I've seen this year is the Pinterest Predicts 2022 report by @AndreaMallard (and her team). You dive in it for hours and come out the other side with 4 new hobbies, a DIY project and a smart business strategy for 2022: business.pinterest.com/en-gb/pinteres…
Read 6 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!

:(