Hello hello and welcome back to #SEOwomen! After taking a little break to get married, I've returned with the best of the best of women in search.
This week we've got a ton of bookmarkable content for ecommerce and local SEO. Let's begin! ⬇️🧵
Lately I've been obsessing about headless SEO and the incredible possibilities it offers for omnichanel search (*cough* #SearchOn announcements *cough*). I've written a 101 guide on it for @sanity_io because headless is awesome and I don't gatekeep 💅🏽 sanity.io/headless-seo
Aude Brunel speaks on @oncrawl of the concept of Phygital, a fun name to talk about funnelling online searchers into your physical stores. This is super relevant considering the #SearchOn updates from yesterday, so give it a read: oncrawl.com/technical-seo/…
And speaking of the #SearchOn updates, Emily Amor has written a very thorough guide on @sejournal about what ecommerce rich snippets are available and what is the structured data markup required for each. searchenginejournal.com/ecommerce-rich…
On the local ecommerce side of things, this guide by @Maria_Amelie offers a step-by-step guide and a case study on how to use your GMB profile to generate revenue. searchengineland.com/google-busines…
I love a data driven approach and this piece by Margarita Loktionova on @semrush goes above and beyond to respond with numbers to one of the most annoying questions SEOs and content marketers get. semrush.com/blog/how-long-…
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Hello hello you gorgeous nerds!
The #SEOwomen have been busy making beautiful content for us this week. We've got AI stuff, international SEO, empowering pitches and a study that has ruffled some feathers.
Let's begin! 🔥🧵⬇️
If you've caught the speaking bug and would like to pitch to @brightonseo, @hannah_bo_banna has got you. She has written out a guide that'll teach you how to get your pitches accepted, so we can see your beautiful face on stage soon 💙 worderist.com/2022/04/19/how…
Absolute ICON 🦄 @torylynne has written out an advanced guide on content issues in international SEO. And let me assure you: this is not your classic international SEO guide, you've not seen this content before. oncrawl.com/technical-seo/…
There's a huge variation in inclusion amongst SEO publications.
@semrush boasts the most articles written by women in the industry, while at @ahrefs only 11% of their content is authored by a woman. @Moz is the closes publication to a 50/50 gender split.
The data shows us that women in SEO are more prolific writers, by aproximately 46%. Each female author in the SEO space has written an average of 4.5 articles in the last 12 years, while each male author has written a little over 3.
Literally every week women crate and share so much SEO knowledge I can't keep up! The #SEOwomen bar is so high I can't keep up 🔥
Here's the best of the best from this week🧵⬇️
Last week we celebrated the #WTSFest, organised by @areej_abuali and @techseowomen. The talks were incredible, and if you missed out, I really really recommend that you buy a recording ticket (available till the 4th of March): womenintechseo.com/conference/
The slides by @CrystalontheWeb offer a very data-rich business case on creating profile pages. It even offers an SEO template with the on-page optimisations and CTAs to implement. Epic. slideshare.net/CrystalCarter2…
🧵 Hello SEO twitter and happy Thursday! It's once again time to celebrate the #SEOwomen and the fantastic work they've done this week
Sometimes we find lessons in the weirdest places. This article but @Juxtacognition the learnings she's picked up throughout her career that have made her a better writer is one of those. It's honest, wholesome and it will actually make you a better writer. searchenginejournal.com/writing-advice…
🧵 Hey there SEO twitter! One more Thursday, one more day of #SEOwomen awesomeness. This week the women in the industry have gotten creative and I'm HERE👏🏽 FOR👏🏽 IT👏🏽
This aritcle on the effect of IP location (your own and others') on your international efforts by @annaleacrowe is *chef's kiss*. And it features sassy responses from @JohnMu. What else could we ask for? searchenginejournal.com/ranking-factor…
One of my favourite pieces that I've seen this year is the Pinterest Predicts 2022 report by @AndreaMallard (and her team). You dive in it for hours and come out the other side with 4 new hobbies, a DIY project and a smart business strategy for 2022: business.pinterest.com/en-gb/pinteres…