Thread by @orenmeetsworld

How to launch a brand going into 2023:

This thread will help you launch your product, whether its a physical good, SAAS, or infoproducts with a comprehensive, thought-thru content and launch strategy.

I detail out physical products because its the most nuanced for this, but this toolkit applies for any strong launch.

1. Curate Before Launch
- If you're not a creator, begin making 3-5x weekly content on Twitter, TikTok, and via blog about your niche
- If you are already a creator, begin angling your content towards the demographic you plan to sell to to widen your audience, and add web content

An example of curation-to-brand a fan dropped in my TT comment is @ undercoverosh on Instagram.

The ultimate example is Poolsuite to Vacation.

But this doesn't need to be huge... a pet blog with a few thousand readers and followers sets you up for better success

The most important part of the curation and building before launch part is piece of mind.

Do you really want to believe you can pull your audience for your product out of thin air?

Or that you want to pay for all your acquisition?

Take your time, and build organically.

If you don't want to be a creator or build this audience... you can buy it.

Platforms like MicroAcquire and Flippa offer existing small businesses, blog etc for sale you can use to jumpstart this process in exchange for cash.

Sign up with @JamesonCamp for more on this!

2. Document Your Process Online

• Showcase making the brand itself - concepts, moodboards, logos, design iterations, making your website etc
• Showcase the process of working with factories, vendors etc to finish the product

This is an essential concept for new brands--continue it from before launch through new releases, collections, promotions, content etc.

Cover the process on all social media, broadcast to everyone you're building in public.

More on this on TikTok
tiktok.com/@orenmeetsworl…?

3. Build Email

• Your call to action on curation and documentation should always be email or SMS subscribers.
• Your regular content to this list can be as simple as just aggregating the content you're putting out in an email format with slightly more detail

4a. Launch Smart

• This is all about making a "moment" where you get as much attention as possible
• Post about when you plan to launch and tease it
Go Live on your best social media platform for the debut (and promote the live)
• Email out to your audience with the launch

• Work with all your friends, influencers you may know or connect with, partners etc. to promote the Live and ideally join you and participate in it

• Document the event and make sure you get content pieces out of the launch as well

4b. Launch with your origin story

Create an excellent brand origin story video from all your process documentation and use it at launch, get all help and call in all favors for everyone to promote it.

Do this on TikTok.

Here's examples of this video in different types of industry.

Cereal:
​tiktok.com/t/ZTRmUXUq3/​

Backpacks:
​tiktok.com/t/ZTRmU7p9A/​

Healthy Soda::
​tiktok.com/t/ZTRmUuwn6/​

Cocktail Cards:
​tiktok.com/t/ZTRmUbr5c/

5. Document the Attention

Whether you are big or small, gather the stats from your launch - email opens, influencers that participated, video views, people on your Live, sales, website visits, whatever looks impressive, and put that in a presentation with your product info.

👇🏼

This is content for the deck you can use to
• Pitch media for articles
• Pitch retailers to carry your products
• Pitch other brands for collaborations

Continue to add to this with all the brand milestones and achievements so you always have collateral handy.

6. Relentlessly go outbound

Cold email and LinkedIn local retailers, national retailers, hit brands of a similar size or one level up to collaborate, media sources etc.

List on Faire, and aggregation services for new products in your niche.

6. Develop content series and personalities

• Establish recurring content ideas
• Bring 1-4 personalities into your content that can put a face to the brand. Can be founders, team members, or hired creators.

7. Repeat your message

Tell your story again and again in different ways.

• I can't stress enough that only a fraction of your followers (not to mention the world) see your content, however much you think you should post a message the real number is 10X what you think.

This thread was all focused on launch, I heavily break down sourcing and developing different products to 4800+ entrepreneurs on my Product People newsletter.

Sign up today for more content like this!

getrevue.co/profile/oren