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It's said that behind every brand is a story of how it came to be, what it set out to do and how it changed the market.
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And to reflect this tale is a significant, albeit small, design, which is the brand logo.
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From the famous Wagh Bakri Chai to the iconic Nirma jingle, here are the stories behind the marketing and brand logos of five such iconic Indian brands.
Imagine travelling from Chennai to Bengaluru (350 km) in just 30 minutes! Sounds like a dream? Not anymore!
India has hit a major milestone in revolutionising travel with the completion of its first Indigenous Hyperloop Test Track at IIT Madras' Discovery Campus in Thayur. This achievement is the result of a collaborative effort between Indian Railways, IIT Madras' Avishkar Hyperloop Team, and TuTr Hyperloop.
Hyperloop technology uses magnetic levitation in low-pressure tubes to move people and goods at speeds rivalling air travel. Plus, it’s eco-friendly, using far less energy than traditional transport and moving us closer to India’s carbon-neutral goals.
@Warriormomsin The city's toxic air, a lethal cocktail of pollutants, is taking a heavy toll on its most vulnerable citizens: children.
@Warriormomsin As studies increasingly highlight the devastating impact of air pollution on child health, a group of determined mothers has emerged to fight for cleaner air.
A pair of innovative postgraduate students from #JadavpurUniversity's English departments, Astyartha Das & Rameshwar Chakraborty, have taken campus accessibility to new heights with their groundbreaking tactile Braille campus map.
#accessibility #inclusion #visuallyimpaired
What began as a simple class project has blossomed into a solution that empowers visually impaired students.
Inspired by an open-ended assignment, the duo envisioned a map that would transcend the limitations of traditional visual representations.
“We wanted to do more than just talk about inclusion,” Das told The Hindu. “We wanted to actively enhance accessibility for all.”
The map, a 5' x 3.5' wooden board, is a masterpiece of tactile design.
Bring your warmest coats and your love for adventure, as Kashmir transforms into a snowy paradise. Here are 8 breathtaking, lesser-known spots to experience the magic.