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It's said that behind every brand is a story of how it came to be, what it set out to do and how it changed the market.
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And to reflect this tale is a significant, albeit small, design, which is the brand logo.
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From the famous Wagh Bakri Chai to the iconic Nirma jingle, here are the stories behind the marketing and brand logos of five such iconic Indian brands.
He came with just one suitcase and left with a suitcase full of life lessons.
When Japanese entrepreneur Keigo Takeda moved to India, he stepped into a world of beautiful chaos, unexpected challenges, and endless learning.
In just one year, he discovered what it means to move forward through uncertainty, collaborate across cultures, and create value in the face of constant change.
Curious how India shaped his mindset forever? Scroll down to find out. >>
What if a simple turban could tell a story of tradition, trust, and a secret recipe loved worldwide?
It all began in a tiny 4-seater eatery in Dindigul, Tamil Nadu, where a paan seller saw the magic in his wife’s biryani — made with a rare rice and tender local goat meat.
Over decades, that humble eatery grew into a global empire, serving thousands of plates every day — all while staying true to the flavour and values symbolized by that white turban.
On world biryani day, scroll down to uncover the delicious journey behind this iconic biryani, now famous from Chennai to New York! >>
He was once a barefoot boy in a remote UP village, mesmerised by earthworms and butterflies.
Years later, he’d help solve the biggest crimes in India, not with a gun, but with DNA.
This is the forgotten story of Dr Lalji Singh, the pioneer who brought DNA fingerprinting to India, transformed criminal investigation, and made science accessible to millions.
Scroll down to discover how a farmer’s son became the ‘Father of Indian DNA Fingerprinting’. >>
In Assam’s Biswanath district, an ancient temple is quietly leading a conservation revolution.
With no fences or fanfare, the Nagshankar temple has become a safe haven for 13 freshwater turtle species, including some that were once thought extinct in the wild.
Thanks to the temple’s sacred pond, local turtle guardians, and the powerful blend of faith and ecology, these gentle scavengers are making a comeback.
Scroll down to see how a centuries-old tradition is helping turtles return to the wild →
“Writing was in me since the beginning. I knew I wanted to write something meaningful, something lasting,” said Pintu Pohan to The Telegraph.
In a bustling corner of Behala, Kolkata, sits a modest paan shop. Behind the counter stands a man who has written 12 Bengali books, over 200 poems and stories, and been published in Desh, Anandamela, Sananda and more.
Meet Pintu Pohan. Paan seller by trade. Writer by heart.
He grew up in poverty and dropped out after Class 10.
To survive, he did it all.
“I have sold fish and flowers, worked as a mason and electrician. Some days, I earned just ₹30. But I never let go of my pen.” he shared.