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It's said that behind every brand is a story of how it came to be, what it set out to do and how it changed the market.
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And to reflect this tale is a significant, albeit small, design, which is the brand logo.
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From the famous Wagh Bakri Chai to the iconic Nirma jingle, here are the stories behind the marketing and brand logos of five such iconic Indian brands.
In the mid-20th century, cholera was a death sentence. The disease had wiped out millions across continents, yet scientists still struggled to understand how it killed.
Amid this global crisis, an Indian scientist made a groundbreaking discovery that changed everything. Dr Sambhu Nath De uncovered cholera’s biggest secret — how it actually caused death — paving the way for treatments that continue to save lives today.
Despite Nobel Prize nominations, his work was overlooked, buried by a world that refused to listen.
Scroll down to uncover the story of India’s forgotten medical genius. >>
We Have Won! No one can use ‘ORS’ on their label unless it’s a WHO-recommended formula.
This is the story of Dr. Sivaranjani Santosh, a braveheart paediatrician from Hyderabad, who fought for 8 years against sugar-rich drinks falsely marketed as ORS.
Her persistence led to FSSAI’s landmark order, protecting children and patients from misleading claims.
“These drinks had 10x the sugar WHO recommends, worsening diarrhoea and complications in millions of kids,” she explains.
This victory is not just hers, but belongs to everyone who stood with her — doctors, advocates, parents, and citizens demanding truth in labeling.
Scroll down to see how her 8-year battle changed the game for public health and children across India.
Though no one can say for certain whether the Mughals or the Marathas invented Kaju Katli, one thing is clear: India’s love for this delicious diamond-shaped sweet is eternal.
A physicist who discovered subatomic particles years before the Nobel was awarded for the same work — and was nearly forgotten by history.
Meet Bibha Chowdhuri, India’s first woman high energy physicist, who broke barriers, rewrote rules, and kept chasing cosmic rays even when recognition never came her way.
Her brilliance lit the path for generations of women in science — even if history almost dimmed her name.📷
Scroll down to discover the untold story of the woman who reached for the stars and found her place among them.