Annie Duke Profile picture
Oct 2 11 tweets 2 min read
QUIT shouldn’t be a dirty word.

In the popular mind, quitting means failing, capitulating, losing. Quitting is a weakness, a vice. 1/
In comparison, grit is a virtue. Perseverance builds character. In fact, it is character. The ones who stick with it are the heroes of the story. 2/
But it shouldn’t be this way, where grit is good & quitting is bad. Context matters. If you stick to something that is no longer worth it, like a dead-end job, a toxic relationship, or a stock that’s a loser, there’s nothing wrong with quitting. 3/
In fact, in those situations, there is everything right with quitting. 4/
A common misconception about quitting is that it slows or even stops your progress toward your long-term goals. Actually, the reverse is true.

Contrary to popular belief, quitting will get you to where you want to go faster. 5/
Anytime you stay mired in a losing endeavor, that is when you are slowing your progress. Anytime you stick to something when there are better opportunities out there, that is when you are slowing your progress. 6/
Having the option to quit and using that option well creates success because it makes it possible to combat the uncertainty you face whenever you make a decision to start something. 7/
When you make a choice, there is usually a whole bunch of stuff you don’t know. After you have started down a path, you’ll learn new information. 8/
We’ve all had that feeling of, “If I knew then what I know now I would have made a different choice.” That’s the uncertainty that comes from how little we know hitting us in the face. 9/
Quitting is the tool that allows you to make that different decision when you learn that new info. It gives you the ability to react to the changing landscape, improving & calibrating your decisions beyond what’s practical – or even possible–when making your original choice. 10/
And that’s why quit shouldn’t be a dirty word. 11/11

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More from @AnnieDuke

Oct 1
Huge thank you to @BrianChristian for blurbing #QUIT. Brian is the author of ALGORITHMS TO LIVE BY along with the incomparable Tom Griffiths. It is a perennial best seller that explores how simple computer algorithms can untangle human decision making.
amazon.com/Algorithms-Liv…
ALGORITHMS TO LIVE BY offers deep insight into “when to leave things to chance, how to deal with overwhelming choices and how best to connect with others. From finding a spouse to finding a parking spot, from organizing one’s inbox to peering into the future” MUST READ!
.@BrianChristian is also the author of THE ALIGNMENT PROBLEM, a finalist for the @latimesbooks Prize. It’s “a jaw-dropping exploration of everything that goes wrong when we build AI systems and the movement to fix them.” An important book in today’s world.
amazon.com/Alignment-Prob…
Read 6 tweets
Sep 29
So grateful to Daniel Kahneman for blurbing #QUIT. Also shoutout to @WolfeJosh who introduced me to Danny 4 years ago. What an amazing intro! Danny was incredibly generous w/his time during the writing process, hopping on many zooms with me to help me think through the topic.
Kahneman’s work, much of it with Amos Tversky, is so foundational to the ideas in #QUIT. The concept of sure loss aversion (the bias against turning paper losses into realized losses, which stops you from stopping things when you are in the losses) comes from those conversations.
Loss aversion also biases us against quitting. Loss aversion makes us not want to start things where we might experience a bad outcome & regret. Since quitting means starting something new (ie quitting your job to find another) loss aversion stops us from switching to new things.
Read 9 tweets
Sep 27
Thank you @ShaneAParrish for blurbing #QUIT. Shane is, of course, the founder of @farnamstreet which is an incredible community for those committed to becoming better thinkers and decision makers. fs.blog/blog/
@ShaneAParrish also has a great newsletter, Sunday Brain Food, “timeless ideas you can use to create wealth, live a meaningful life, and achieve unstoppable progress.” I’m a subscriber and you should be to!

fs.blog/newsletter/
@ShaneAParrish is also obsessed with mental models and has written extensively on the topic, publishing The Great Mental Models (3 volumes!). These are great books to help you become a better thinker.

amazon.com/Great-Mental-M…
Read 5 tweets
Sep 25
So grateful to @donandrewmoore for supporting #QUIT and blurbing it. Don was crucial in helping me with the section of the book on over optimism and how that contributes to our bias against quitting. He is my go to guy on all things overconfidence😊
I first talked to @Donandrewmoore about quitting back in Jan of 2021 as I was working on the proposal for #QUIT. What day in January?? January 6th!
As we were zooming, I started getting a barrage of texts about what was happening at the Capitol. I realized I had not heard a word of the last few minutes of anything
@donandrewmoore had said so suggested that perhaps we should both go watch the news & reconvene at a later date.
Read 8 tweets
Sep 22
So grateful to @RyanHoliday for blurbing #QUIT. Not sure what I can say about him that won’t take a VERY long thread since he might be the most productive human I know! But, I'll try 👇🏻
.@RyanHoliday has a new book coming out THIS TUESDAY! Discipline is Destiny is excellent (I was lucky enough to read an advance copy). Buy it now!

amazon.com/Discipline-Des…
Ryan is best known for his books on #stoicism. His first book I read was The Obstacle is the Way on how to turn adversity into advantage. It's helped me thru some hard times. It is a breezy read on stoic philosophy that doesn’t sacrifice depth.

amazon.com/The-Obstacle-I…
Read 12 tweets
Sep 20
So grateful to @DavidEpstein for blurbing #QUIT. David didn't just say some nice things to put on the back cover, he also was right there with me when I was just starting the explore the ideas that would become the book.
He was a connector and thought partner and I know this book would be worse, had I not had his support. Thank you @davidepstein.
.@DavidEpstein is a brilliant writer & journalist. His book, RANGE, is a #1 @NYTimes bestseller. It's an engaging & thought-provoking exploration of the counterintuitive idea that being a generalist (not specialist) will = more creativity and success.

amazon.com/Range-Generali…
Read 8 tweets

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