Thread by @tessak22

📏 How I Measure #DevRel Impact

Let’s take a blog post, for example. You write a post that is intended to drive inspiration and get a developer to use your product.

Most people are tracking page views. I track page views only to validate that my strategy was successful. 🧵

What I really want to track is the results of the traffic to the blog post.

I leverage a short url, coupon code, etc to track the sign-ups from the blog post. Connecting the traffic lead to an actual trial or customer.

How many new customers has it brought in?

And of those new customers, what is the impact to the company?

Revenue
Feedback leading to Improvements
Support they provided peers
Referrals, etc.

I can now prove the impact that my team is making down to the asset or project. I report these metrics in executive-language.

Executive language meaning that if my company cares about revenue, I highlight the revenue impact. If they care about feedback to product improvement, I highlight that. I share the impact they care about first, then the bonus areas I discovered after.

Speaking to impact in this way wins over leaders & stakeholders.

I then use those metrics, both vanity and impact-driven, to make future decisions around my team strategy & budget.

And that’s how I measure DevRel impact. 🧵