Tessa Kriesel Profile picture
Head of #DevRel @Snap #AR • https://t.co/NUzA26sNjI • Alum: @x • Dev+Biz 🧠 • Keynote Spkr • ENTJ-A • John 15:17 • Mini Cattle Farmer 🐮 • 🏹 🏍️ 🛼 ✝️ 🎢
Oct 5, 2022 5 tweets 2 min read
📏 How I Measure #DevRel Impact

Let’s take a blog post, for example. You write a post that is intended to drive inspiration and get a developer to use your product.

Most people are tracking page views. I track page views only to validate that my strategy was successful. 🧵 What I really want to track is the results of the traffic to the blog post.

I leverage a short url, coupon code, etc to track the sign-ups from the blog post. Connecting the traffic lead to an actual trial or customer.

How many new customers has it brought in?
Apr 2, 2022 16 tweets 4 min read
If you're following along with my story from last summer around being wrongfully terminated from fintech company @fast the same day I reported harassment and discrimination, I have a thread for you. ⤵️ @fast npr.org/2022/02/17/108…
Oct 28, 2021 8 tweets 2 min read
Have you ever been to a friend's house who has a cat and it jumps on your lap? It's very friendly, wants to be petted, and snuggles in next to you. Suddenly you're like cats are great—this is lovely. Then in your life, you try to befriend a feral cat. I want you to think a little bit about developers like this feral cat that isn't lured in by any of your niceties. It doesn't want hugs, doesn't want food, it wants to be left alone to hang with the other feral cats and what they do is none of your business.
Aug 13, 2021 5 tweets 3 min read
I'm excited to share that I've finally landed on my niche for @Devocate_

Devocate's mission is to serve developers who are seeking to learn developer advocacy. Either for a career in #DevRel or to expand their soft skills & learn tactics to engage with their fave companies. If you're a Devocate follower or subscriber, you will start to notice changes to the way we draft content—targeting developers over CEOs & founders. You will also notice a new community launching in October that will feel just like dev.to, thanks to @forem.