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Oct 13 • 8 tweets • 5 min read
Hello hello! Welcome to your weekly thread on the latest and greatest of women in SEO 🔥
This week, the #SEOwomen are talking about content, analytics and public speaking.
[1/8] Let's go! ⬇️🧵
[2/8] I'm a huge fan of re-purposing contentto increase ROI. I'm also a huge fan of podcasts. This article by @irina_kudres teaches you how to reach a wider audience for your podcasts with organic search!
And no, it's not just transcribing and publishing. transcribe.com/blog/seo-for-p…
[3/8] I'm an SEO at work, but a writer at heart, which it why I love this post by @chimammeje so much! It provides a deep look at all the main writing tools you can use for SEO. I love the mention to @semrush's writing assistant, it's SO underrated. zenithcopy.com/seo-content-wr…
[4/8] If you're all about that long tail, this article by @myriamjessier offers you a full on step-by-step process to find long tail keyword opportunities for your brand. Including a brilliant tip for avoiding copycat content at the end 👀 wix.com/seo/learn/reso…
[5/8] No gatekeeping here! My dear friend @GenieRjones has written an article about what is entity SEO and why it matters.
inlinks.net/p/insight/why-…
[6/8] I'm still low key ignoring GA4, but some resources are just too good not to share. @ teaches you how to use report filters to focus on what matters.
[7/8] Let's talk about how fonts can mess up your CWV and what you can do about it! This article by @katiehempenius gives you a step by step approach to optimising your fonts to improve web performance. web.dev/font-best-prac…
[8/8] Coming off the high of BrightonSEO? Everyone's favourite human, @areej_abuali, offers 6 valuable lessons she learned after years of public speaking. I've recently started applying #1, but soon I'll be getting on to #2.
areejabuali.com/blog/learnings…

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More from @LidiaInfanteM

Lidia Infante Profile picture
Sep 29
Hello hello and welcome back to #SEOwomen! After taking a little break to get married, I've returned with the best of the best of women in search.
This week we've got a ton of bookmarkable content for ecommerce and local SEO. Let's begin! ⬇️🧵
Lately I've been obsessing about headless SEO and the incredible possibilities it offers for omnichanel search (*cough* #SearchOn announcements *cough*). I've written a 101 guide on it for @sanity_io because headless is awesome and I don't gatekeep 💅🏽 sanity.io/headless-seo
Aude Brunel speaks on @oncrawl of the concept of Phygital, a fun name to talk about funnelling online searchers into your physical stores. This is super relevant considering the #SearchOn updates from yesterday, so give it a read: oncrawl.com/technical-seo/…
Read 6 tweets
Lidia Infante Profile picture
Apr 28
Hello hello you gorgeous nerds!
The #SEOwomen have been busy making beautiful content for us this week. We've got AI stuff, international SEO, empowering pitches and a study that has ruffled some feathers.
Let's begin! 🔥🧵⬇️
If you've caught the speaking bug and would like to pitch to @brightonseo, @hannah_bo_banna has got you. She has written out a guide that'll teach you how to get your pitches accepted, so we can see your beautiful face on stage soon 💙
worderist.com/2022/04/19/how…
Absolute ICON 🦄 @torylynne has written out an advanced guide on content issues in international SEO. And let me assure you: this is not your classic international SEO guide, you've not seen this content before.
oncrawl.com/technical-seo/…
Read 5 tweets
Lidia Infante Profile picture
Apr 25
69% of published authors in the last 12 months in SEO publications were men.

This is what I found on my latest study on the gender gap in SEO publishing ⬇️

lidia-infante.com/post/gender-ga… Image
There's a huge variation in inclusion amongst SEO publications.

@semrush boasts the most articles written by women in the industry, while at @ahrefs only 11% of their content is authored by a woman. @Moz is the closes publication to a 50/50 gender split. Image
The data shows us that women in SEO are more prolific writers, by aproximately 46%. Each female author in the SEO space has written an average of 4.5 articles in the last 12 years, while each male author has written a little over 3.

lidia-infante.com/post/gender-ga….
Read 11 tweets
Lidia Infante Profile picture
Mar 3
Literally every week women crate and share so much SEO knowledge I can't keep up! The #SEOwomen bar is so high I can't keep up 🔥
Here's the best of the best from this week🧵⬇️
Last week we celebrated the #WTSFest, organised by @areej_abuali and @techseowomen. The talks were incredible, and if you missed out, I really really recommend that you buy a recording ticket (available till the 4th of March): womenintechseo.com/conference/
The slides by @CrystalontheWeb offer a very data-rich business case on creating profile pages. It even offers an SEO template with the on-page optimisations and CTAs to implement. Epic. slideshare.net/CrystalCarter2…
Read 9 tweets
Lidia Infante Profile picture
Dec 16, 2021
🧵 Hello SEO twitter and happy Thursday! It's once again time to celebrate the #SEOwomen and the fantastic work they've done this week
Sometimes we find lessons in the weirdest places. This article but @Juxtacognition the learnings she's picked up throughout her career that have made her a better writer is one of those. It's honest, wholesome and it will actually make you a better writer. searchenginejournal.com/writing-advice…
Search console reporting, but make it sexy. @annielytics teaches you how use regex efficiently and make the most out of GSC.
annielytics.com/blog/programmi…
Read 7 tweets
Lidia Infante Profile picture
Dec 9, 2021
🧵 Hey there SEO twitter! One more Thursday, one more day of #SEOwomen awesomeness. This week the women in the industry have gotten creative and I'm HERE👏🏽 FOR👏🏽 IT👏🏽
This aritcle on the effect of IP location (your own and others') on your international efforts by @annaleacrowe is *chef's kiss*. And it features sassy responses from @JohnMu. What else could we ask for? searchenginejournal.com/ranking-factor…
One of my favourite pieces that I've seen this year is the Pinterest Predicts 2022 report by @AndreaMallard (and her team). You dive in it for hours and come out the other side with 4 new hobbies, a DIY project and a smart business strategy for 2022: business.pinterest.com/en-gb/pinteres…
Read 6 tweets

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