Thread by @PaxcomTweets

📌Quick takeaways from - Flipkart and Bain & Co 2022 report "How India Shops Online"

Let's dig in...

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📌E-commerce had another strong year in 2021. Up to 50 million Indians (the majority from tier-3/smaller cities) experienced online shopping for the first time in 2021. India is now well poised to surpass the US to soon have the second-largest shopper base.

📌Key numbers from the report:

India's e-retail market in 2022: $50B
Estimated in 2027: $150B-$170B
Annual Growth expected: 25%-30%
Market penetration: Current: 5%
Expected in 2027:9%-10%

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📌Consumer base:

Globally, 3rd largest shopper base: 180-190 million
Expected in 2027: 400-450 million

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📌Shoppers:

In comparison with last year, consumers are spending 20% more time on retail platforms.

40-50 million shoppers were added last year
1 in 5 shoppers from Tier 2 cities
A third of shoppers are Gen-Z

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📌Seller base:

35% growth over last year.
40% of new sellers come from tier-2 or smaller cities

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📌Logistics:

A Y-o-Y decline in cost per shipment: 7%-9% per annum from 2018 to 2021.

99% of Indian pin codes have e-retail access.

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📌Fashion's share of eCommerce sales is likely to increase to 25-30% from 20-25%

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📌With respect to e-retail penetration across all categories of advertisements, India still has a lot of room for growth. This country accounts for 30-35% of digital ad spending and 15-20% of e-retail ad spending.

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Link to the main report for reference:

stories.flipkart.com/how-india-shop…

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