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Oct 14, 2022 • 10 tweets • 4 min read
📌Quick takeaways from - Flipkart and Bain & Co 2022 report "How India Shops Online"
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📌E-commerce had another strong year in 2021. Up to 50 million Indians (the majority from tier-3/smaller cities) experienced online shopping for the first time in 2021. India is now well poised to surpass the US to soon have the second-largest shopper base.