NFL Sunday Ticket, which allows football fans to watch out-of-market games, is the last major broadcasting package up for grabs. For a while, it looked like Apple was the favorite to land the package, which has belonged to DirecTV for years and years. #OffShoreMarkets
The NFL is used to doing things its way, which has meant keeping exclusivity for local markets with games featuring hometown teams. But Apple isn’t interested in the same old, same old. #OffShoreMarkets
It wants to be a full-fledged partner with leagues. Its deal with Major League Soccer provides clues to what that means, including that it allows Apple to stream every MLS game, even as networks can buy rights to simulcast them. #OffShoreMarkets
NFL Commissioner Roger Goodell has said the league hopes to reach a Sunday Ticket deal by fall of this year. That gives him about 10 more weeks to meet his deadline. #OffShoreMarkets
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