Thread by @NotDrJ

One of my biggest gripes with the #PGATour is that #golf as a sport - particularly pro golf - could be WAY bigger than it currently is. #LIVGolf coming on the scene is only going to *increase* the ecosystem by capturing markets the PGAT has underserved. 1/

They’ve done the bare minimum the last 30 years and the only reason golf grew is because of Tiger. It had almost nothing to do with the 🤡 leadership they’ve had. It’s time to move into the 21st century. It’s time to innovate. Get creative. 2/

Bryson and Brooks created a multi-million dollar match out of 1 viral moment. There’s so many good golf content creators out there. Leadership needs to get younger with people that understand this. 3/

Ppl clowned ANGC for having Dude Perfect do their thing on Amen Corner last year. It was well intended and is closer to getting the right ideas in place but isn’t there yet. There’s SO much room for growth! We’re moving into the right time for these things to fall into place 4/

I firmly believe LIV is the catalyst for a lot of change in pro golf. Just have to embrace it first and get past some of these media driven “good” vs “evil” things… OR 5/

Milk that for everything its worth, lol. That’s another reason the Tours need new leadership. Lotta talk about “growing the game” but very few actions. I’ve got like 10-20 ideas RIGHT NOW that would grow it exponentially. But it’s not my job. Get creative ppl in there!!! 6/

Open up the Tours. Get YT content creators in there. Brainstorm, collaborate. This is BASIC stuff that the younger generation gets. The older generation (Finchem, Monahan, Pelley, etc) don’t. 🤷🏽‍♂️ 7/

So when ppl ask me “why do you hate the Tour” - I don’t. But I think they’ve had a dereliction of duty as the “keeper” of pro golf the last 30 years. They’re still wishing Tiger comes back to full health to “save” them. WHAT?! 🤦🏽‍♂️ 8/

Personally I hated the Dude Perfect, ANGC collab. BUT I give them major props for trying it. Slime Cup wasn’t great, but again it’s a start. The Senior Circuit is fine keeping things as they are, but guess what? The nation is changing. The world is changing. Adapt or die 9/

That’s where I feel like golf is at a crossroads currently. The media wants to make LIV out to be the evil empire because it fits into the current corporate media narratives of division & demonization. Disappointing to see how well it works. 10/

All this💰the PGAT is spending on its LIV smear campaign could be spent so much more effectively in grassroots efforts.
You can also save on the millions you’re currently spending on litigation by talking. But Big Law is loving all of these billable hours, lol 🤷🏽‍♂️ 11/

I realize my takes are way too complex and nuanced for Twitter - clear from the responses I get. That’s why I’m writing this article. My god it’s a NOVEL so far, lol, but trying to cut down so that it’s not TLDR lol 12/end

Er, 1 last thing… for everyone that has given LIV and honest chance and still doesn’t like it, thank you. But from your interactions you KNOW at least 1 person that does like, so why continue hating? Isn’t that enough to #growthegame a bit? 🥧🍰⬆️📈