Gianni Cara Profile picture
Oct 15 9 tweets 2 min read
5 reverse psychology tactics to close more deals (and become a master in persuasion):
1/ Ask "NO-based questions"

People feel safer saying "no."

They don't want to say "yes" and be responsible for the outcome.

Plus saying "no" makes them feel in control.

So instead of asking:

➔ "Would you agree to do X?"

You ask:

➔ "Would you be against doing X?"
2/ The "negative" consequence of the positive

"Warning: If you apply the 5 tactics in this thread, you'll get more clients than you can handle."

The risk (more clients than you can handle) boosts the value of the thread.

It amplifies the believability of the statement.
3/ Damaging admission

You take a "[positive statement] but [negative statement]", and reverse it.

Take:

➔ This will make you rich, but it'll take 10 months.

And reverse it:

➔ It'll take 10 months, but this will make you rich.

It now directs attention to the positive.
4/ "This is not for" statement

"This is not for entrepreneurs who don't have a high-ticket offer."

You see?

It makes your audience feel the need to qualify for the offer.

You don't work with everybody. You're selective.

And they need to fit the criteria to work with you.
5/ Raise objections before they do

Present the objections yourself, and they'll feel certain that you have their best interest at heart.

"One common question I get all the time is [objection]."

"So let me clarify that to you: [tackle objection]."

Now you're on their side.
5 reverse psychology tactics:

1/ Ask "NO-based questions”
2/ The "negative" consequence of the positive
3/ Damaging admission
4/ "This is not for" statement
5/ Raise objections before they do
That’s a wrap!

If you found this valuable:

1. Follow me @giannicara for more on persuasion
2. RT the tweet below to spread this knowledge:
I'm building the personal brand of a $150M entrepreneur...

While guiding 5 creators to get their first $10K on Twitter.

Take a peek at what's happening behind the scenes in my weekly newsletter:
getrevue.co/profile/gianni…

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More from @giannicara

Oct 9
I've studied 300+ promos from the best copywriters in the world.

And they all used a powerful copywriting tool:

The 7 deadly sins.

Here's how to use them to spice up your copy (and increase your conversions):
First, if you think using the 7 deadly sins is evil, here's what you're missing:

We often have a virtuous drive buried behind these sins.

But if you appeal directly to the virtuous drive, people won't pay attention.

So here's how to use the 7 deadly sins to resurface them:
1/ Gluttony: Want more than what's necessary

😴 Copy: Steal this method to grow your company to 7 figures.

🌶️ Copy: Steal this method to grow your company BEYOND 7 figures.

Virtuous Driver: Serve more customers.
Read 12 tweets
Oct 8
5 branding lessons from Apple you should hang on your wall:
1/ Brand positioning is about taking a stand

What do you stand for?

Apple stands for the misfits, the rebels, the troublemakers.

John Lennon, Ali, Einstein.

People who challenge the status quo.

The same way Apple has always done.
2/ Brand values should be at the core of everything you do

Simplicity is a key value at Apple:

Simple products ➔ Easy to use.

Simple marketing ➔ Think different.

Simple communication ➔ Jargon-free.
Read 8 tweets
Oct 2
7 threads you must read if you want to build a highly profitable personal brand:
The same way you recognize a Tarantino movie after a few scenes...

You can easily recognize Rob Lennon's content after a few lines.

That's because he has a clear understanding of his:
- Values
- Voice
- Style
- Topics

To get clear on yours, read this:
Without a content strategy, it'll be hard to build a strong personal brand.

I spent 16 hours in a room with brand consultants worth $1,000 an hour.

Here's their content strategy framework:
Read 10 tweets
Sep 29
We make 95% of our decisions using the subconscious.

But most brands only know how to tap into the other 5%.

Here are 7 neuromarketing tactics you'll wish you knew sooner:
1/ Use $0 instead of "free"

Free is not only overused but can also give the idea of a product that has no value.

While "$0" sounds more like you're getting a good deal.
2/ Eliminate the checkout process

Amazon is a prime example.

They save customers' credit cards after the first purchase, so people can then buy with one click.

This removes the psychological pain of entering your card details every time you buy a new product.
Read 10 tweets
Sep 27
I’ve analyzed 300+ viral threads.

Out of 26 categories, 5 were the clear winners.

Here are 5 types of threads that’ll 10x your chances of going viral:
1/ Frameworks

People want easy models they can apply right away.

Reason why Twitter loves frameworks.

But to make these go viral, you have to link the framework to:

- A desired outcome
- A famous company

Here’s a great example from Liam:
2/ Famous People/Company Breakdowns

Elon Musk, Jobs, Bezzos, Starbucks, McKinsey.

Break down their secrets and you’ll hit the jackpot.

And for niche individuals or companies, you can attach a value to their names.

Like Alex did with Peter Thiel:
Read 8 tweets
Sep 25
Nicolas Cole co-owns the fastest-growing writing community on the internet:

➔ Ship30for30

Here are 5 writing tips I learned from studying his work:
1/ Being Specific > Being Original

"Original ideas are the end result of being more specific."

The goal is to keep fine-tuning your ideas until it becomes "different."

That's what will make your ideas original over time. Image
2/ Write for ONE

To make your message resonate with your audience...

You need to be 100% clear on who you’re writing for.

And here's where specificity is critical once again. Image
Read 8 tweets

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