Links from Experien and Credit Karma can’t get you so far if you have plagiarised content.
Even pure #PR can’t lift you if you don’t have something to give to the web.
Here is the full case study:
(Read time: 5 mins)
Even pure #PR can’t lift you if you don’t have something to give to the web.
Here is the full case study:
(Read time: 5 mins)
I landed a client in the FinTech niche at the beginning of 2022. We were working only on PR links.
He has a couple of in-house writers, so he didn't use my services or even ask me to review them.
He has a couple of in-house writers, so he didn't use my services or even ask me to review them.
I started aggressive PR campaigns to get him at least 4-5 placements.
I successfully got him more but the most noticeable names are Experian and Credit Carma.
I’m not a fan of DR but getting votes (links) from sites who’s been in the industry for a while is a good practice.
I successfully got him more but the most noticeable names are Experian and Credit Carma.
I’m not a fan of DR but getting votes (links) from sites who’s been in the industry for a while is a good practice.
They were pumping 15 articles a week. Without looking back at the old articles. Without even doing a proper SERP analysis. (it was obvious)
Sometimes quantity > quality but not in this niche and should be done more smartly lol.
Sometimes quantity > quality but not in this niche and should be done more smartly lol.
They have good topical coverage compared to their competitors but it doesn’t matter if you paraphrase other people’s content.
Of course, they were using fake authors. You get a sense of the #SEO school their guy is from.
Of course, they were using fake authors. You get a sense of the #SEO school their guy is from.
A classic SEO who blindly follows others’ opinions and case studies. 8/10 you can name the specific people who follow lol.
The main points here:
-No size fits all and every scenario is different.
-Links are not magic.
-You’ll not be welcomed if you have nothing to give.
The main points here:
-No size fits all and every scenario is different.
-Links are not magic.
-You’ll not be welcomed if you have nothing to give.
How this situation could be improved? By content originality and unique N-grams.
Content originality: content that introduces a brand new idea, or point of view.
Combining originality with timely relevancy is the key to appealing to both the search engines and your audience.
Content originality: content that introduces a brand new idea, or point of view.
Combining originality with timely relevancy is the key to appealing to both the search engines and your audience.
Unique N-grams: An N-gram phrase could be a 2-gram, a 3-gram, or a 4-gram.
if a body of pages is broken down into N-grams, they could create phrase models to compare to other pages in the SERP.
I’ll be explaining these terms more in future threads.
if a body of pages is broken down into N-grams, they could create phrase models to compare to other pages in the SERP.
I’ll be explaining these terms more in future threads.
If you feel you learned something, consider liking and retweeting to share helpful information with other people. I’ll post more exciting information in the next few weeks
I'm Abdulrahman, a holistic SEO for finance and e-commerce websites. For bookings: bookk.me/abdulrahman
I'm Abdulrahman, a holistic SEO for finance and e-commerce websites. For bookings: bookk.me/abdulrahman
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