Thread by @TheIshanKhatri

Google Shopping Ads are easily the most impactful Ads Ecom owners can have. They legit print money 💰

But 90% of the E-commerce & DTC accounts I audit are not using them to their full potential😤

Here are 7 steps to get maximum ROI & quick conversions by shopping Ads🏆

#BFCM

1. Your product titles should be perfect

👉🏻 Put the most important keywords at the front of product titles.

👉🏻Customize the title wrt product
Eg - If you are selling earphones, putting brand name before the product will be advisable. Not so for something like phone covers.

👉🏻 Only 70 of the 150 available characters in a title being visible in the Shopping ad.

Those limitations are even more significant on mobile devices where only a few words are shown.

This guide by DataFeedWatch is a good reference point.

2. Use good quality HD images

👉🏻 A good product image should catch the customer's eye and make a positive first impression.

👉🏻 You can also give your listings a boost by including images of your products from different angles

👉🏻 Never compromise on Image quality

3. Conduct in-depth keyword research

👉🏻 Use Keyword analysis tools. You can use paid ones as they give in-depth information.

👉🏻 By conducting keyword research, you will be able to find the most important words and phrases to include in your titles and descriptions.

4. Focus on your bestselling products

👉🏻 After a while you will have sufficient data to determine which are your top-performing products.

👉🏻By checking which products give you the best ROI, you can focus the majority of your advertising budget on them.

5. Exclude any unprofitable products

Exclude certain products if:
•they are not attracting any interest
•they get clicks that do not convert into sales
•they are out of season.

You may also want to exclude any out-of-stock/low stock items.

6. Use negative keywords

Weed out your unrelated clicks by using Negative Keywords.

👉🏻 To find unrelated keywords, look at the queries that generate lots of site visits but no transactions.

👉🏻Once you have found the undesirable keywords, set them as negative keywords.

7. Use bid adjustments to stretch your budget further

👉🏻 You can adjust your bid on a schedule, by location, or device; all of which can assist you in spending efficiently.

👉🏻 If most of your conversions come from mobile, then you should focus more bids there than on desktop.

That’s a wrap.

If you liked this thread and want to gain more insights,
1. Follow @TheIshanKhatri
2. 🤍to show some love
3. RT to motivate me to dig some more useful info for you

Thanks for reading

https://twitter.com/theishankhatri/status/1587486383043739649