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Esther Crawford ✨ Profile picture
@esthercrawford
Nov 2, 2022 • 5 tweets • 2 min read • Read on X
When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork
Since some people are losing their minds I'll explain: doing hard things requires sacrifice (time, energy, etc). I have teammates around the world who are putting in the effort to bring something new to life so it's important to me to show up for them & keep the team unblocked.
I work with amazingly talented & ambitious people here at Twitter and this is not a normal moment in time. We are less than 1wk into a massive business & cultural transition. People are giving it their all across all functions: product, design, eng, legal, finance, marketing, etc
We are #OneTeam and we use the hashtag #LoveWhereYouWork to show it, which is why I retweeted with #SleepWhereYouWork -- a cheeky nod to fellow Tweeps. We've been in the midst of a crazy public acquisition for months but we keep going & I'm so proud of our strength & resilience.
I love my family and I’m grateful they understand that there are times where I need to go into overdrive to grind and push in order to deliver. Building new things at Twitter's scale is very hard to do. I'm lucky to be doing this work alongside some of the best people in tech. 💙

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More from @esthercrawford

Esther Crawford ✨ Profile picture
May 18, 2023
I completed the most arduous physical challenge of my life — over 110km (70 miles) of intense trekking in the Himalayas of western Nepal. I’d planned to go farther but ended up with a nasty case of altitude sickness, so descended sooner than expected. Image
I found my own limitation and spent many hours arguing with myself about it. I was dizzy, nauseous, had headaches & my resting heart rate had doubled from 60 to 117bpm. But should I continue anyway?
After days of being unable to keep food or water down I was still going, but knew I’d run completely out of energy soon, and doing that at 19-20k feet would not bode well. So, I took my last bit of energy and used it to trek for 3 days to find the closest airstrip to leave.
Read 15 tweets
Esther Crawford ✨ Profile picture
Feb 25, 2023
I’ve been angel investing for 2yrs and am excited to support more early stage founders by being a @sequoia scout! I’m especially passionate about consumer products that help people heal, connect or prosper. Feel free to slide into my DMs or email me (via the link in my bio). Image
I know what it’s like to be in the trenches as a founder & CEO - the high highs and the low lows of creating something from nothing. I sold my company to Twitter so lived the acquisition journey. And I’ve led high performing product teams within big companies at scale.
Partnering with founders in the early days is often about being a trusted sounding board. There are so many things that come up: fundraising, hiring, product launches, pivots and more. My goal is to be a person you feel comfy pinging when noodling on a thorny issue.
Read 4 tweets
Esther Crawford ✨ Profile picture
Jan 26, 2023
Some things I’ve learned about working in the midst of a media storm 🧵
Use Twitter to make any statements or comments — you don’t need anyone else to mediate your thoughts. Of course your Tweets can and will be taken out of context but it’s still the safest path. It’s also okay to stay silent and not comment.
If you’re likely to be in mentioned in stories then add professional photos of yourself to a folder that journalists can find & use — I did this by creating a public Google Photos album & linking to it on my personal site.
Read 6 tweets
Esther Crawford ✨ Profile picture
Jun 22, 2020
/1 This picture is one of my favorite memories & represents a pivotal moment in my life. It’s the day I met my dad — right before my 8th birthday. I had been a secret kid til then. Read on for the back story...
/2 One of my earliest memories is being 4yrs old and talking to him on the phone. I lived with my mom in California but he lived in Oregon. I begged to see him and he said yes. I’d look out the window wondering when he was going to come over. He never did.
/3 In Kindergarten we made cards in class for Father’s Day and I tried so hard to color the ties in the lines perfectly. I thought if he saw I was good at coloring he might meet me. We sent him the card and he saved it. Here it is:
Read 10 tweets

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