A former Group Product Manager at Google Search explained why Google invested so heavily in hotel search.
It was about the money in distribution.
"distribution margins in the hotel industry are very high, on the order of 20% to 30%. So if you do a long weekend in Manhattan that costs $1,000 and you book through Expedia, Expedia is making $200 or $300 on that transaction."
That margin is why hotels got prioritised... and why eventually turned big partners against Google.
Finding a hotel is a genuinely hard problem... location, price, amenities, and availability that all shift by the day. Google could go deeper here and add real value.
"finding a hotel is a multi-dimensional problem. You have constraints you're bound within — location, price, amenities... They're also bound by availability, and availability and price change over time... Google realized that for this particular vertical, it could go deeper, and by going deeper it could add more user value."
So why hotels, and not barbershops or salons?
Because hotels are a fragmented base of independent operators... and there are only a handful of distributors. That asymmetry hands the distributors the power.
"there are so many hotels and they're typically not aggregated... There aren't that many Expedias or Booking.coms in the world. That means the distributors actually hold a lot of power in this relationship. If your little inn in LA suddenly said, 'I'm not going to give you margin, Expedia,' Expedia would say, 'Fine, I won't carry you' — and nobody would notice."
Fundsmith is on track for its 5th year of underperformance.
In a recent interview, Terry Smith explains the reasons why—and what he thinks is wrong with the market today.
Key insights: 🧵
Smith breaks down the underperformance into distinct phases:
2022-23: Interest rates rose from 0% to 5%
2023: Magnificent Seven concentration
2024: AI boom/hype
Throughout: Passive fund flows
He claims each one is a headwind for quality investors.
On interest rates:
Quality companies trade at higher valuations because more cash flows are in the future. When rates rise, they behave like long-dated bonds—they get hit harder.
"When rates go up, our type of companies suffer in share price terms and companies which we wouldn't own which are very cyclical or not very good actually relatively benefit."