Fundsmith is on track for its 5th year of underperformance.
In a recent interview, Terry Smith explains the reasons why—and what he thinks is wrong with the market today.
Key insights: 🧵
Smith breaks down the underperformance into distinct phases:
2022-23: Interest rates rose from 0% to 5%
2023: Magnificent Seven concentration
2024: AI boom/hype
Throughout: Passive fund flows
He claims each one is a headwind for quality investors.
On interest rates:
Quality companies trade at higher valuations because more cash flows are in the future. When rates rise, they behave like long-dated bonds—they get hit harder.
"When rates go up, our type of companies suffer in share price terms and companies which we wouldn't own which are very cyclical or not very good actually relatively benefit."
Eric Seufert and Ben Thompson just released an interview that reframes AI monetization strategy.
Why affiliate links fail, why "agentic commerce" won't happen, the Netflix lesson OpenAI is ignoring, and Meta's first real bear case in years.
What stood out: 🧵
Context: Everyone assumes ChatGPT will monetize through affiliate links (Walmart, Etsy partnerships).
Seufert's argument: this is the wrong model. And the urgency is real—"OpenAI needs to launch its ads product today, they cannot wait."
Why affiliate advertising is wrong for ChatGPT:
1. It only monetizes queries with commercial intent
Seufert: "If you're using ads, you get to monetize everything because it's every single engagement. If you're just using affiliate links, you can only monetize the ones that are like, 'What's the DSLR camera?'."