5 Tools To Analyze & Beat Your Competitors This Holiday Season🚀😎

——-

Evaluate Google Ads of your competitors & stay miles ahead in Sales, ROI & Conversions
🏆 💰

🧵 #BFCM
To be successful in any type of advertising, whether it be on internet, TV, or local shop, you must keep tabs on your competitors and their tactics.

Competition research should be taken very seriously if you want to get ahead in your game.
1. Google Ad’s Keyword Planner

Type in a keyword that’s crucial to your business, and you’ll get data to better understand search trends and what you may need to bid to have your ads appear.

Pro Tip -Experiment with your own bids to find what works best for your campaigns.
2. Semrush

Uncover your competitors’ search ads, & delve into their strategies. It helps you evaluate competitor PPC spend & strategy from different angles.

Pro Tip - It can’t tell your competitors’ exact bid, but you can use the data to reveal their trends & strategies.
3. Spyfu

It is a simple and effective tool for finding out your competitor’s top paid keywords, the CPC (cost per click), and the monthly cost.

If you know where your competitors are spending their dollars, you can decide which keywords are worth pursuing.
4. Ahrefs

Ahrefs can be utilised for all aspects of your competitor analysis.

It will show you things like top pages, IPs, and external links regarding your competitors.

Ahrefs is also an excellent tool for ad keyword research and analysis.
5. Auction Insights

You can see impression shares, average position, overlap rate, position above rate, and top of page rate that each competitor has on a particular keyword.

With this info, you can better manage your own bids wrt whomever you deem your highest competition.
Things to remember-

▫️Always be aware of what your competitors are doing.

▫️Don’t launch competitive campaigns if budget is low. Rather just research their strategy till you can spend more.

▫️Try to bid on the same top non-branded keywords as the competition who is doing good.
That’s a wrap.

If you liked this thread and want to gain more insights,
1. Follow @TheIshanKhatri
2. 🤍to show some love
3. RT to motivate me to dig some more useful info for you

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More from @TheIshanKhatri

Nov 3
⚡️BIG NEWS if you run Google Ads-

Google is removing Similar Audience Targeting By May 2023.

Advertisers using similar audiences segments in their Google campaigns will have until August 2023 before they're gone forever.

Here’s what’s happening & What you should do - 🧵⬇️
👉🏻 From May 2023, similar audiences segments will stop being generated.

Existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video 360.
👉🏻 In August 2023, similar audiences segments will be removed from all ad groups and campaigns.

👉🏻 You will continue to have access to historical reporting data for similar audiences segments from past campaigns.
Read 10 tweets
Nov 1
Google Shopping Ads are easily the most impactful Ads Ecom owners can have. They legit print money 💰

But 90% of the E-commerce & DTC accounts I audit are not using them to their full potential😤

Here are 7 steps to get maximum ROI & quick conversions by shopping Ads🏆

#BFCM
1. Your product titles should be perfect

👉🏻 Put the most important keywords at the front of product titles.

👉🏻Customize the title wrt product
Eg - If you are selling earphones, putting brand name before the product will be advisable. Not so for something like phone covers.
👉🏻 Only 70 of the 150 available characters in a title being visible in the Shopping ad.

Those limitations are even more significant on mobile devices where only a few words are shown.

This guide by DataFeedWatch is a good reference point. Image
Read 10 tweets
Sep 4
The key strategy to make a E-Com brand successful is to make it stand out amongst its competitors.

80% of the ECom brands struggle to make their Ads work even after burning millions.

Here is 1 simple setting any E-Com brand can change for FREE to 🚀 profits & great ROI
🔥 Target ads to geographic locations

Location targeting helps you focus your advertising to help find the right customers for your business.

This specific type of targeting could help increase your return on investment (ROI).

Learn everything abt it in SIMPLE TERMS
Why to use geotargeting for local PPC?

When you first create a campaign in Google Ads, it automatically defaults to all countries and regions.

👉🏻Let’s be real -No business is a fit for everyone on earth, so you need to select at least some form of geotargeting.
Read 10 tweets
Sep 3
I started my business as a side hustle 5 years ago. Getting first client was easy.

But then - no work for 2 months.

I struggled in getting consistent work.

Last year, I attended a workshop which gave me trade secrets & since then I am BOOKED💰

Sharing 1 of those tricks 👇
👉🏻Invest in Customer Referrals

Break the ice with your current customers to ask them for help.

Learn how to identify potential referral opportunities and how to ask for those referrals once you've identified customers who might be willing to help you out.

How to Do That ⬇️
1. One aspect of creating a positive client experience is making clients feel like they’re getting their money’s worth.

When they like it, they will refer it

👉🏻 Always place a forwarding link on your pages and emails. Allow individuals to easily share your valuable information.
Read 9 tweets
Sep 2
Today I am sharing the recipe to capture hottest prospects with the help of Google Ads Funnel Strategy

This plan helped me get my first BIG breakthrough and finally the rev of 20000000 for clients.

In this thread, I will walk you to right campaign types for your funnel

🧵👇
1. Upper Funnel Google Ad Campaigns

At this stage, your prospects are not searching for your business or products. They might not be even aware that you exist.

It is designed to introduce your brand to new, cold audiences who aren’t familiar with you yet.

Here’s what helps⬇️
👉🏻Display campaigns -Let you reach a relevant audience with visually engaging ads as they browse websites & Google-owned properties (YouTube).

👉🏻 Video campaigns - Video campaigns let you show ads on YouTube and on websites and apps running on Google video partners.
Read 16 tweets
Aug 27
I have made over $5M for my clients using Google Ads.

When the clients approach me, I audit their accounts.

Almost all of them are making mistakes that is costing them thousands of extra 💸

Here are 5 Common Mistakes To Avoid If You Want Google Ads To Print Money For You 🧵👇
1. Geotargeting

There’s a sneaky menu a lot of people forget - Location options.

This shows default location setting that Google will show outside your target, based on user ‘showing interest’.

If the interest-based location is useless, go back to setting,& choose “Presence” Image
2.Revisiting Ad Schedule Modifiers

People set up ad schedule bid modifiers and forget about it.

Performance during the time of day can change seasonally.

Revisit it at designated intervals with good data samples to make sure you stay relevant during the prime times of the day
Read 7 tweets

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