To be successful in any type of advertising, whether it be on internet, TV, or local shop, you must keep tabs on your competitors and their tactics.
Competition research should be taken very seriously if you want to get ahead in your game.
1. Google Ad’s Keyword Planner
Type in a keyword that’s crucial to your business, and you’ll get data to better understand search trends and what you may need to bid to have your ads appear.
Pro Tip -Experiment with your own bids to find what works best for your campaigns.
2. Semrush
Uncover your competitors’ search ads, & delve into their strategies. It helps you evaluate competitor PPC spend & strategy from different angles.
Pro Tip - It can’t tell your competitors’ exact bid, but you can use the data to reveal their trends & strategies.
3. Spyfu
It is a simple and effective tool for finding out your competitor’s top paid keywords, the CPC (cost per click), and the monthly cost.
If you know where your competitors are spending their dollars, you can decide which keywords are worth pursuing.
4. Ahrefs
Ahrefs can be utilised for all aspects of your competitor analysis.
It will show you things like top pages, IPs, and external links regarding your competitors.
Ahrefs is also an excellent tool for ad keyword research and analysis.
5. Auction Insights
You can see impression shares, average position, overlap rate, position above rate, and top of page rate that each competitor has on a particular keyword.
With this info, you can better manage your own bids wrt whomever you deem your highest competition.
Things to remember-
▫️Always be aware of what your competitors are doing.
▫️Don’t launch competitive campaigns if budget is low. Rather just research their strategy till you can spend more.
▫️Try to bid on the same top non-branded keywords as the competition who is doing good.
That’s a wrap.
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👉🏻 Put the most important keywords at the front of product titles.
👉🏻Customize the title wrt product
Eg - If you are selling earphones, putting brand name before the product will be advisable. Not so for something like phone covers.
👉🏻 Only 70 of the 150 available characters in a title being visible in the Shopping ad.
Those limitations are even more significant on mobile devices where only a few words are shown.
This guide by DataFeedWatch is a good reference point.
I started my business as a side hustle 5 years ago. Getting first client was easy.
But then - no work for 2 months.
I struggled in getting consistent work.
Last year, I attended a workshop which gave me trade secrets & since then I am BOOKED💰
Sharing 1 of those tricks 👇
👉🏻Invest in Customer Referrals
Break the ice with your current customers to ask them for help.
Learn how to identify potential referral opportunities and how to ask for those referrals once you've identified customers who might be willing to help you out.
How to Do That ⬇️
1. One aspect of creating a positive client experience is making clients feel like they’re getting their money’s worth.
When they like it, they will refer it
👉🏻 Always place a forwarding link on your pages and emails. Allow individuals to easily share your valuable information.