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Gaurav Sabnis Profile picture
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Nov 4 • 5 tweets • 2 min read
Bro, you are the problem.
Heh, predictably, #TSLA stock started tanking after his tweet. Remember that Twitter is effectively a $44bn division of Tesla. And he's tweeting that the revenue has dropped drastically, but he has no plans but to scold advertisers.

Dumbest richest guy ever
Hahaha, his fans are just as deluded as he is.

IPG publicly "advised" its clients to stop advertising. So you're never buying from Coca cola, AmEx, Spotify, J&J, GM, Nike, CVS, Unilever, Nintendo, Microsoft, Verizon, IKEA, Nestle and those are just off the top of my head. Image
Sure bro, try living in America NEVER buying from companies that have paused advertising on Twitter. Hope you have survivalist gear.
Interesting. Just checked my TL (on the Twitter Android app) and I also can't see a single Promoted tweet! And I saw them a couple of hours cos I wanted to see who all was still advertising.

Anyone else seeing zero ads?

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More from @gauravsabnis

Gaurav Sabnis Profile picture
Nov 6
The most ironic ahistorical thing about IIT & other tech bros wanting to push whatever little Humanities training exists out of the curriculum to "pwn the libs" is that much of "Tech" exists because Claude Shannon (L), took a philosophy class in undergrad & read George Boole (R) ImageImage
George Boole was a self-taught mathematician and philosopher in mid 1800s England whose work in his time was very philosophical, esoteric, and not at all "practical".

He talked about how math should be independent of bases. And we should find those basic principles.
Boole said all our math is based on the decimal system.

Base 10.

But what if we use other bases? Let's say, hypothetically, we have only two numbers, 0 and 1.

What are the mathematical rules underlying that, he wondered. And calculated. And published. Good stuff.
Read 12 tweets
Gaurav Sabnis Profile picture
Nov 6
A question I get often.

So an academic 🧵 summarizing my recent lectures on the topic of Influencers.

It's become fashionable to dump on influencers & the whole phenomenon. And not without reason.

But I'm the friendly neighborhood marketing prof here to add some nuance.
First of all, Influencers are here to stay. And they are, on the whole, a good thing for the discipline of marketing, a good thing for businesses, AND a good thing for consumers.

Online Influencers are the next step of evolution in our economic system with our technology.
First of all, what exactly is an Influencer, as Shiv asks. Academically, the discussion is ongoing. The research is in progress. There is no one universal rigorous academic definition of an online Influencer yet. But there are broad agreements about it.
Read 15 tweets
Gaurav Sabnis Profile picture
Nov 6
Conservative governors have been sending undocumented immigrants to blue states by bus, train, chartered plane. By the thousands.

Have you heard of any anti-immigrant mobs or demonstrations or grumbles in these blue states & cities?

Nope. We get along generally.

#VoteBlue
As a friend who works with helping undocumented immigrants settle in the city was telling me, you know what happens when an Abbott or a DeSantis sends a bunch of em to the city?

Almost all call someone they know in NYC, get temporary digs, try to find a job, get settled in.
Red state folks seem to think that undocumented immigrants come to America to live off the "taxpayer teat".

Shows a fundamental misunderstanding of how the American state works. Its teats are not as wholesome for immigrants, documented or otherwise.

Even for citizens really.
Read 6 tweets
Gaurav Sabnis Profile picture
Nov 6
My current professorial pet peeve about cricket coverage is that they keep saying Win Probability when what they actually show you is Win Likelihood.

It is theoretically intractable if not impossible to calculate the actual probability of an outcome with so much conditionality!
This is admittedly not a Twitter friendly discussion though because I'm talking hardcore Theory of Statistics level academic reviewer type objection.

Maybe on an Stats Mastodon or Reddit.
The reason DLS endures is that it is based on proper solid statistics. Everything is theorized and operationalized in terms of resources. Runs and wickets and deliveries. All they do is give you historic par scores. They do not and cannot give you "win probability" at every ball.
Read 16 tweets
Gaurav Sabnis Profile picture
Nov 6
Given the crucial role Twitter plays in elections, this hasty rollout of the "pay $8 and get a blue tick" scheme seems very much like what a partly Saudi partly white nationalist China-supporting company would do to further create chaos during US elections.
I don't think it will work. A lot of early and mail balloting has happened already, at levels higher than 2020 or even 2018 when there was a 9-point #BlueWave the media ignored until well after the votes were counted.

This chaos will hurt the same day voting loving GOP more.
A blue wave is no bueno for mass media, esp TV media. Last 100 years, whenever progressives sweep into power, they get down to boring wonky shit like Medicare or healthcare or infrastructure or education or some such yawn stuff that's good for the country but not good TV.
Read 11 tweets
Gaurav Sabnis Profile picture
Nov 6
Whenever I feel sad missing aaji, I remember how she greeted me when I reached her bedside at the last India visit. It was December & there had just been a snowstorm in NYC. Aaji had said before wistfully, 90 years, never saw snow. Bring some NYC snow for this old woman 😭...
When I reached Pune from the airport and went to meet her, a bit emotional knowing (correctly in the end) that this was the last time I was probably going to get to spend with my aaji. She wasn't sick. Just really old. Her body was slowly giving up. She wanted it all to end.
So I'm thinking aaji will give me emotional hug and kisses.

But before anything, she sees a water bottle in my hand and feebly asks "is that the New York snow I asked you to bring?". And a second later, starts "🤭🤣🤭🤣".

See where my childish sense of humor comes from?
Read 5 tweets

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