@elonmusk Elon, Great chat yesterday, As you heard overwhelmingly from senior advertisers on the call, the issue concerning us all is content moderation and its impact on BRAND SAFETY/SUITABILITY. You say you’re committed to moderation, but you just laid off 75% of the moderation team!
@elonmusk Advertisers are not being manipulated by activist groups, they are being compelled by established principles around the types of companies they can do business with. These principles include an assessment of the platforms commitment to brand safety and suitability.
@elonmusk That includes the trustworthiness of the leadership team and the behavior of the CEO.
You claimed yesterday that you are deeply committed to Content Moderation, yet today you’ve eliminated the vast majority of people who did that work for Twitter.
How do we reconcile these?
@elonmusk So for all the replies I received that content moderation = denial of freedom of speech (it doesn’t),what do you say about the fact that the “chief twit” just blocked me for exercising mine? Yesterday, @elonmusk solicited ?s from marketers, today he’s blocking those who ask them.
@elonmusk@Twitter@TwitterMktg Update: thanks to support from journalists, advertising industry colleagues and a couple of friends inside of @twitter, @elonmusk just unblocked me. Thank you, to all. I genuinely love this platform and want to see it thrive even though I disagree with recent personnel decisions
• • •
Missing some Tweet in this thread? You can try to
force a refresh
In the 14 days you’ve been “chief twit” you’ve severely damaged @twitter, some think irrevocably. I hope that’s not true, but, increasingly, I fear it is. It’s clear that leading Twitter is not among your many talents. I would like to offer five suggestions: 🧵
1) Install a seasoned CEO with an understanding of how advertising works and experience running a global enterprise.
2) Step out of any day to day role (i.e. “chief twit”) at @Twitter and broadly empower the new CEO to operate independently from you.
2/
3) Take out full page ads (yes, ads) in major publications apologizing for the damage you’ve done to @Twitter’s infrastructure, talent pool, user safety and advertising business. Introduce your new CEO and commit to stepping entirely away from operational decisions going forward.
I don’t know what to say tonight to the many wonderful, talented and dedicated people who worked to make @Twitter a special, unique uplifting culture and attracted the love and admiration of senior advertising industry leaders in the process. There will never be another Twitter.
You’ve been betrayed by an infant king who doesn’t understand Twitter’s many superpowers, nor does he care to. Who doesn’t understand the many nuances of a global platform, nor does he care to. Who doesn’t understand how advertising works, nor does he care to.
On behalf of virtual every client partner, every agency partner, every publishing partner and many many journalists thank you. You created a 21st century Camelot where the world - and the advertising community - came together. Hold your heads high, secretly we all envied you!