I primarily post on LinkedIn. l help marketers connect their efforts to the enterprise growth agenda and tech companies hone their narratives. #F1 fan!
In the 14 days you’ve been “chief twit” you’ve severely damaged @twitter, some think irrevocably. I hope that’s not true, but, increasingly, I fear it is. It’s clear that leading Twitter is not among your many talents. I would like to offer five suggestions: 🧵
1) Install a seasoned CEO with an understanding of how advertising works and experience running a global enterprise.
2) Step out of any day to day role (i.e. “chief twit”) at @Twitter and broadly empower the new CEO to operate independently from you.
2/
Nov 10, 2022 • 5 tweets • 2 min read
I don’t know what to say tonight to the many wonderful, talented and dedicated people who worked to make @Twitter a special, unique uplifting culture and attracted the love and admiration of senior advertising industry leaders in the process. There will never be another Twitter.
You’ve been betrayed by an infant king who doesn’t understand Twitter’s many superpowers, nor does he care to. Who doesn’t understand the many nuances of a global platform, nor does he care to. Who doesn’t understand how advertising works, nor does he care to.
Nov 4, 2022 • 5 tweets • 4 min read
@elonmusk Elon, Great chat yesterday, As you heard overwhelmingly from senior advertisers on the call, the issue concerning us all is content moderation and its impact on BRAND SAFETY/SUITABILITY. You say you’re committed to moderation, but you just laid off 75% of the moderation team!
@elonmusk Advertisers are not being manipulated by activist groups, they are being compelled by established principles around the types of companies they can do business with. These principles include an assessment of the platforms commitment to brand safety and suitability.
