Four million people have watched the @FT film on the Brexit effect in two weeks.

Why did it go viral?

Because it deals in facts - no platform for those who might try to distort the truth. Just #brexitreality for business and the economy

Britain negotiated one of the hardest, least-aligned versions of Brexit possible. The economic costs of that have become increasingly apparent
Until the UK signed the Trade and Cooperation Agreement with the EU in January 2020, British businesses could still trade easily with European customers. That changed overnight and many small companies were forced to make difficult decisions
Smaller businesses could not afford to open new distribution hubs in the European Union. Many have had to stop selling into the EU altogether
According to the OECD, economic growth in the UK, which has uniquely experienced Brexit, will grind to a halt in 2023. Only sanctioned Russia is forecast to perform worse in the G20
There is a political consensus that Brexit is settled. It has divided communities and families across the UK and neither the Conservatives nor the Labour party want to talk about its economic effects

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More from @DanGarrahan

Oct 18
Until the UK signed the Trade and Cooperation Agreement with the EU in January 2020, British businesses could still trade easily with European customers. That changed overnight and many small companies were forced to make difficult decisions
Smaller businesses could not afford to open new distribution hubs in the European Union. Many have had to stop selling into the EU altogether
Read 9 tweets

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