Users will have access to our dataset of ~1M unique ad creatives and ~$1B in ad spend.
Also, we will be helping make the process of getting new ad creatives live a little bit easier for everyone!
๐ค Easier collaboration for teams
A new sharing screen that allows you share one or more creatives:
- To get approval/rejection from a stakeholder
- To get comments/feedback from colleagues or clients
- Sharing is publicly available without requiring sign in to Pencil ๐ฅ
๐ฅ Industry benchmarks
A new benchmarks screen that shows you aggregated sector data:
- See word/phrase "topics" in ads getting results in your sector
- See how brands in your sector are performing in aggregate
- See what "tactics" other brands are using
TLDR
- Sharing link, comments, and approvals for teams
- Creative Industry Benchmarks based on 1B in ad spend + 1M creatives
๐ค
Incredibly proud of our team that ships big stuff like this every two weeks...and to all the users who constantly share feedback and push us to build the right stuff ๐