1. Where should I turn if I want to learn about paid media?!?

A friend who has been out of the game a bit just asked me this.

I put together a list of resources for him that I thought was very handy so I wanted to share. Here is how I broke it down:

- Twitter/LinkedIn follows

- Newsletter Reads

- Podcast Listens

- YouTube Watch

- CRO Follows

- Influencer Follows

- Contrary Thinking

One rule - I tried not to have a person in 2 places. It was harder than I thought!

Some cool new stuff is shipping @PencilAI today 🚨✏️

Also, this post is #sponsored 🤖 Users will have access to our dataset of ~1M unique ad creatives and ~$1B in ad spend.

Also, we will be helping make the process of getting new ad creatives live a little bit easier for everyone!

Sometimes ads can be simple...

Now let's break down this ad from Disco First thing, simplicity is powerful in your ads, just like something more complex can be.

Remember, you are creating an AD STACK, and experimenting with what works for your brand.

Important thing to note: things that didn't work 3 months ago, might work now and the opposite.

Why does an ad work? That is the question...what's the answer?

Here's an ad from Ritual and a breakdown of its best/worst parts. What's great:

- Amazing hook, that's in reverse. That catches my eye.

- It very directly calls out the WHO, WHAT, WHY that the customer needs to know.

- transparency on ingredients

- don't underestimate how much good music can set the tone for your customer's experience!

There are 4 key ingredients to writing high-converting ad copy

With @PencilAI we analyzed the CPA of 1,137 top-performing ads and $17,548,669 of ad spend to determine exactly what works in the copy.

Here are the trends we found and how you can them to your ads 🧵👇 @PencilAI Overview of what I'll cover:

1. What we analyzed

2. What we found

3. Actionable takeaways for you