• But why does this keep happening in the first place?
• How structural is this issue?
• Who gets fired? Who gets retained?
• How do employees and employers manage this situation?
A quick search on Youtube for “Vedantu” or “Unacademy” throws up several clickbait videos, viral bloopers, reels of teachers dancing to trending songs, and more.
But why are these teachers doing everything except teaching? 🤔
The answer is alarming.
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As the COVID-induced sales boom fades into a period of slow growth and uncertain funding winter, Edtech teachers at the $3.4 billion valued Unacademy are forced to don the second hat of a salesperson 🎩
Their mandate is clear. No matter what it takes — get more students.
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As a result, managers and social media teams dictate teachers on how to present content, do more advertising-based videos, make reels on trending topics, and pitch courses harder than before.
Relevant to academics or not, the focus is on making viral content.
34-year-old Adani Enterprises might not be Adani's most valuable company, but the future of Adani Group is closely tied to it.
Here is why.
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The US$50 billion company is not only India's largest coal trader, but it also houses all of Adani’s new ventures—from green hydrogen to data centers. And by lending and providing debt security to its subsidiaries, Adani Enterprises is a magnanimous parent too.
But...
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Adani Enterprises is also the second-most-leveraged company in the Adani Group.
Its net debt of over Rs 40,000 crore (US$5 billion), as of March 2022, was more than 10X its Ebitda—second only to clean-power producer Adani Green Energy Ltd.
It is marketed as scientifically superior to the rest, customers are willing to pay 4X premium, and companies selling it claim it's suitable even for the lactose intolerant! Does A2 milk actually live up to its tall claims?
Well, not really, and here’s why.
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Customers who sign up for A2 milk, derived from indigenous cows that produce the A2 variant of the beta-casein milk protein, are willing to pay a hefty premium for the promise of pure, farm-fresh, and organic milk. On the other hand, A1 milk comes from exotic crossbreeds.
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For instance, a litre of cow’s milk from the Mother Dairy brand sells for Rs 50. But Ghaziabad-based Hetha Organics prices its A2 milk at Rs 180 per litre. Hetha’s ghee derived from A2 milk is sold at Rs 5,000 per litre. And that’s 10X the cost of regular ghee.