Annie Duke Profile picture
Nov 9 6 tweets 2 min read
Quitting gets a bad rap. Language favors grit over quitting. We’re taught that people who quit are cowards and that quitting is an obstacle to overcome.

1/6
I reject this. I wrote #QUIT to rehabilitate quitting’s image and to show people that it is a valuable decision skill and our best tool for making decisions under uncertainty.

2/6
It allows us to change course when new information is revealed, let go of things that aren’t worthwhile, and make the best next move.

3/6
If you’re looking for a turnkey way to use the frameworks in #QUIT w/your team to make better decisions, sign up for my Flight Cohort on @BalloonPlatform . Your team will go through the “monkeys and pedestals” exercise & receive prioritized results & actionable next steps.

4/6
You’ll also get exclusive access to my other frameworks (like a decision premortem, kill criteria development, and how to rethink goals), all structured as discussion prompts to use with your team.

5/6
There are only 25 spots available! If you sign up by Nov. 18, you’ll get 10 copies of @quit for your team included. Sign up for my @BalloonPlatform Flight Cohort today 👇🏻

learn.getballoon.com/annieduke

6/6

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Annie Duke

Annie Duke Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @AnnieDuke

Nov 3
The most meaningful conversations your team needs to be having (that you probably aren't already) are around quitting.

#THREAD

1/4
It’s critical to understand that while your intuition is probably telling you that improving quitting behavior won’t make a difference in your decision-making or your business – that intuition is not correct.

2/4
Quitting is your secret weapon. It’s a superpower that takes time to master, but once you do, you will save your organization time, energy, and money.

3/4
Read 4 tweets
Oct 31
Lead your team through this exercise during my Flight Cohort on @BalloonPlatform. You'll identify mission-critical parts to tackle first, create experiments to decide what’s worth pursuing, identify tasks to put on the backburner & build a project plan around these pieces.

1/4
I can guarantee using this framework with your team will help you make the best next move and save your team time, energy, and money.

2/4
If you’ve already purchased #QUIT, you can get a discount code for 10% off of the Balloon Flight Cohort by filling out this proof of purchase form: surveymonkey.com/r/QuitADuke

3/4
Read 4 tweets
Oct 25
Inflexible goals aren’t a good fit for a flexible world.

1/6
After we set a goal, it becomes a fixed object.

The goal becomes the object of our grit, instead of all the values expressed and balanced when we originally set the goal, even as all the inputs that led to choosing that particular goal evolve.

2/6
The conditions in the world change.

Our knowledge changes.

The weights we attach to the benefits and costs change.

Our preferences and values change.

3/6
Read 6 tweets
Oct 25
In #QUIT, I outline the various cognitive and motivational forces that work against good quitting behavior. There’s sunk cost bias, desire for certainty, escalation of commitment, status quo bias, and endowment bias (to name a few).

1/9
I go into different mental models and frameworks to build good quitting behaviors into your toolbox, like thinking in expected value, increasing flexibility in goal-setting, establishing “quitting criteria” and contracts, etc.

2/9
I can’t emphasize enough how important these tools are — but it can be difficult to bring your team or company along as well, especially when collaborative settings add in a whole host of additional group dynamics and biases that work against good decision-making.

3/9
Read 9 tweets
Oct 24
In part, what makes goals effective is that they get you to focus on the finish line and motivate you to keep going.

But goals also keep you from quitting in a bad situation because they focus you on the finish line and motivate you to keep going.

1/4
Why? In part, because they are graded as pass-fail.

300 feet from the summit of Everest is a failure. 25 miles of a marathon is a failure.

You achieve the goal or you don’t. Progress along the way matters very little.

2/ 4
Clearly defined goals should come with a warning: 𝘋𝘢𝘯𝘨𝘦𝘳, 𝘺𝘰𝘶 𝘮𝘢𝘺 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘦𝘴𝘤𝘢𝘭𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵.

3/4
Read 4 tweets
Oct 19
When it comes to choices about quitting, you need to stop accepting, “I’m not ready to make a decision right now” as a sentence that makes sense. 
 
Here’s why…

1/5
Once you step back and think about it, you realize that deciding not to make a change is itself a decision. 
 
At any moment, when you’re pursuing a goal, you are choosing to either stick with it or quit.

2/5
Sticking with the path is as much of a decision as choosing to quit. 
 
In fact, the decision about whether to stay or go is by definition the same choice. 

3/5
Read 5 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!

:(