Thread by @thekylesvenson

If I was making LinkedIn content for @SEOKeval

Here's exactly what I'd do to drive more Inbound Leads

Strategy & Examples Below

// THREAD 🧵 //

@SEOKeval Quick overview of what I'll cover

1) Profile
2) Content Strategy
3) Connection Requests
4) Growth Strategy

Let's dive in

@SEOKeval 1. Profile

With a few optimizations, Keval's profile can drive more calls

Here's some I suggest:

1. Twitter Banner → LinkedIn Banner

• It's clear on the benefits
• It's obvious who he helps

@SEOKeval 1a. Profile (cont.)

2. Headline Rearrange

Founder, Inbound Pursuit • Helping Ecommerce brands grow with SEO • DM me for an Audit

3. Bio Link

• Add Inbound Pursuits link
• Link Text = "Scale & Diversify Your Revenue"

@SEOKeval 1c. Profile (cont.)

4. Add Bio Hashtags
• #SEO
• #Ecommerce
• #Growthhacking

5. Turn on Creator Mode
• Better exposure + credibility

6. Add Featured Section
• Tile 1 = Free Guide to Ecom SEO
• Tile 2 = Case Studies Link
• Tile 3 = Inbound Pursuit Link

@SEOKeval 2. Content Strategy

Keval has a library of content

TONS of case studies screenshots

I'd use same strategy I use for others just like him

- Awareness posts
- Authority posts
- Competence posts

@SEOKeval 2a. Content Strategy (cont.)

Awareness posts (4-5x/week)

His prospects wants, frustrations, dream results, roadblocks

Here's an example for Keval's ICP:

Pain = paid ads start underperforming

Post hook = Do you think it's smart to wait until your ads stop working?

@SEOKeval 2b. Content Strategy (cont.)

Authority posts (1x/week)

Keval has 10's of past threads
All SOLID SEO advice

I'd turn them into carousels
Post 1 per week

They'd build his authority & get great engagement

@SEOKeval 2c. Content Strategy (cont.)

Competence post (1-2x/week)

All those case studies + screenshots he uses would be leveraged here

Goal: drive profile visits

I'd post 2 a week like he does here 👇

@SEOKeval 3. Connection Requests

The goal here is to add targeted connections that see his content

Strategy: Send 100/week

Target: Ecom brands, 10-50 employees, "Founder" or "Director of Marketing"

@SEOKeval 4. Growth Strategy

Same problem applies - lot of lurkers on LinkedIn

Lurkers = less reach

There's a lot of "ghosts" on LinkedIn

Here's what I'd do to avoid this fate for Keval:

@SEOKeval 4a. Growth Strategy (cont.)

Find 10-20 active creators that Ecom brands follow

Alex's ICP = Ecom brands

A couple creators come to mind -

> Chase Dimond
> Ruslan Galba
> Dave Rogenmoser

Very active creators & followers

Can get targeted traffic to his profile

@SEOKeval 4 ways to drive more inbound leads on LinkedIn

1. Profile to funnel into calls
2. Content strategy that converts
3. Connections + content combo
4. Engage with active accounts

@SEOKeval Thanks for reading.

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