I'm a copywriter.
I couldn't use MS Paint if my life depended on it.
But I've worked with the best designers.
Together we have created sales pages that have earned hundreds of thousands.
Here are their most profitable secrets 👇
I couldn't use MS Paint if my life depended on it.
But I've worked with the best designers.
Together we have created sales pages that have earned hundreds of thousands.
Here are their most profitable secrets 👇
1/ Copy leads design BUT...
Design leads the reader’s eye.
Use graphics elements to make your prospect read your copy.
That's the 1st mission of design ⬇
Design leads the reader’s eye.
Use graphics elements to make your prospect read your copy.
That's the 1st mission of design ⬇
2/ Avoid ugly & sloppy stuff
To quote @joserosado
“Your prospect won’t congratulate you for your fancy design, but they will complain if things are ugly.
Avoid:
❌ Non-aligned elements
❌ Low-quality pictures
❌ Ugly stuff"
To quote @joserosado
“Your prospect won’t congratulate you for your fancy design, but they will complain if things are ugly.
Avoid:
❌ Non-aligned elements
❌ Low-quality pictures
❌ Ugly stuff"
3/ Match your audience’s tastes & expectations
If a sales page is a physical store.
Design is the place and decoration.
If you're selling high-ticket, make your page elegant.
If you sell to young guys, make your page looks dynamic.
If a sales page is a physical store.
Design is the place and decoration.
If you're selling high-ticket, make your page elegant.
If you sell to young guys, make your page looks dynamic.
4/ Make people feel at home
If your audience is familiar with certain graphic elements.
Use them...
Example:
If you're selling to comics fans, make your landing page looks like a comic book.
Shout out to @NerdFitness
If your audience is familiar with certain graphic elements.
Use them...
Example:
If you're selling to comics fans, make your landing page looks like a comic book.
Shout out to @NerdFitness
5/ Trends are cool but can be harmful
If there’s a design trend:
Avoid it.
Trends are usually tricks that distract your reader and that's bad.
If there’s a design trend:
Avoid it.
Trends are usually tricks that distract your reader and that's bad.
https://twitter.com/SebBrands/status/1578081923427176456
6/ Images and pictures are powerful BUT…
Getting the most from them requires some crucial considerations ⬇
Getting the most from them requires some crucial considerations ⬇
I/ Use only images your audience can relate to:
If you're selling to soccer moms.
Use images of soccer moms, not fashion models.
If you're selling to soccer moms.
Use images of soccer moms, not fashion models.
II/ People don't want a mirror…
They want to see what they can achieve
If you're selling a fitness program for skinny guys.
Instead of using 7 pictures of thin guys.
Use one picture of a skinny boy & 6 pictures of strong guys.
Desired state > current reality
They want to see what they can achieve
If you're selling a fitness program for skinny guys.
Instead of using 7 pictures of thin guys.
Use one picture of a skinny boy & 6 pictures of strong guys.
Desired state > current reality
III/ Use images to relieve pain
If you're selling a cure for acne.
Instead of showing pictures of damaged skin...
Show flawless skin (what your prospect wants).
If you're selling a cure for acne.
Instead of showing pictures of damaged skin...
Show flawless skin (what your prospect wants).
7/ An image can convey a lot of information
Sometimes it's better to use a meme or graphic to communicate an idea.
Here’s how @basecamp did it:
Sometimes it's better to use a meme or graphic to communicate an idea.
Here’s how @basecamp did it:
8/ Be bold with your CTA
Make your text look like a subhead right above the CTA button.
That way, even skimmers will click.
Shout out to @luisthewiz
Something more 👇
Make your text look like a subhead right above the CTA button.
That way, even skimmers will click.
Shout out to @luisthewiz
Something more 👇
Here are two things you can do to improve as a copywriter:
1. Follow me @CopyRodeo for more copy and sales insights
2. RT the tweet below to spread the money-making wisdom 👇
1. Follow me @CopyRodeo for more copy and sales insights
2. RT the tweet below to spread the money-making wisdom 👇
https://twitter.com/CopyRodeo/status/1591125001201033217
This thread is part of the #HyperThread challenge created by @joserosado
If you want to join, follow him for more details.
If you want to join, follow him for more details.
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